Ogury was at the Adtrader Conference at Kosmos Berlin on June 29th and 30th.

Top media and digital advertising representatives met to exchange ideas about the latest technology and concepts.

Jan Heumüeller, Ogury’s Managing Director Central Europe, hosted two speaking sessions:

• June 29th, Innovation Day: Personified targeting – or – this is how I find the (car) buyer of tomorrow.
• June 30th, Conference Day: Personalization is the key, introductory speech to the panel discussion titled: Wanted: Scalable addressability for the fragmented media world.

View the full Adtrader agenda here

To book a meeting with the Ogury team, email us at events@ogury.co.

The ADTRADER CONFERENCE focuses on the (re) production of the competitiveness of the German advertising industry and shows concrete options for action through the use of programmatic technology. A few problems the industry is facing will be tackled, such as user trust & consent, and data & ad quality in the post-cookie era. Our Managing Director DACH OGURY GERMANY, Jan Heumüller, will take part in the panel ‘Keine Daten, kein Werbemarkt?’ [No Data, No Advertising?].

Have a question for Jan? Reach out to him here.

The Digital Benchmark Berlin will take place on Wednesday 22 – 24 May at the bcc Berlin Congress Center. The events aim is to assist decision-makers, marketers, and companies in their MarTech projects.

Habenn Bereket, Julie Stevens and Martin Danet will attend from the Ogury Paris office.

On the last day of the event, Friday 24th May at 12:10 PM, Habenn Bereket, Sales Managing Director France, will present a workshop revealing how this unparalleled knowledge of mobile user journeys allows both brand and agency partners to learn key marketing lessons and to define the best activation strategies in order to engage with the most relevant audiences possible.

Attending the event? Reach out to the team on LinkedIn to book a meeting and visit Booth 71 on Level 1 at Berlin Congress Centre to meet the team.

The White Nights Conference is a leading B2B event for the game industry in Europe. It gathers key companies from European countries, Russia & CIS, Asia, and the US – over 4,500 attendees per year. The main reason to attend the White Nights events – according to the visitors’ feedback – is an opportunity to meet decision-makers face-to-face. That’s exactly what our Publisher team did at White Nights Berlin earlier this year. Ogury had one of the largest booths at the event, which stood out as the first booth that showcased our new branding since the launch in early February.

Industry-leading companies like King, Obsidian, Supercell, Rovio, Bandai Namco, Big Fish, Wargaming, Playrix, Pixonic, Facebook, Google and many others attended this popular event. The agenda included two days of exhibition, atmospheric networking parties and a conference where industry leaders discussed the development of the games industry.

Ogury also participated in the thought leadership program. Romain Escaich, Head of Publisher Development EMEA, took part in the ‘How to Monetize Games in 2019: Challenges and Opportunities’ panel. Joined on stage by 3 game developers, MoPub, and Appodeal, Romain discussed the advantages/disadvantages of ad monetization, what works best in which cases, how should one integrate it etc.

Have a question for Romain? Reach out to him here.

The MOBILE ADVERTISING SUMMIT is aimed at advertisers and their agencies and provides important insights, best practices and case studies in high-quality lectures and seminars. Jan Heumueller, MD DACH, presented a case study ‘Win and activate mobile insights: the example of the fast food market!’.

Have a question for Jan? Reach out to him here.

The ADTRADER CONFERENCE focuses on the (re) production of the competitiveness of the German advertising industry and shows concrete options for action through the use of programmatic technology. With this in mind Managing Director DACH OGURY GERMANY, Jan Heumüller, delivered a presentation on ‘The new data gold standard: How to turn user consent into actionable insights’.

Have a question for Jan? Reach out to him here.