Consent and Preference Management for Gaming Publishers

For most gaming publishers, advertising is a key revenue driver. And keeping users retained and engaged is vital to your success. Today, as new privacy regulations come into force across the globe, there’s a third pillar of equal importance to your business – data safety.

You need to ensure that all the data that you collect and use for advertising purposes is compliant with GDPR, CCPA, and all similar privacy laws. Meaning you must have the informed consent of the consumer. Otherwise, you risk serious legal and financial damage.

However, managing the global complexities of new data privacy laws is daunting. And you worry that ad revenue will suffer when addressing consented users alone.

This blog will show you just how easy it can be to obtain and manage user consent simply, while growing ad revenue and keeping users retained – all with Consent and Preference Management.

Compliance: a global and complex challenge

Rising data privacy regulations have made compliance mandatory. Any data used to drive monetization of your app must comply with regulations such as the General Data Protection Regulation (GDPR) and California Consumer Protection Act (CCPA). And regulations aren’t stopping there. Many regions across the world, including Mexico, Singapore, Japan, and Australia, are also starting to implement new laws of their own. 

You suddenly need to collect and manage legitimate consent for every single user, every Ad-Tech partner and must comply with a variety of constantly-changing privacy laws across the globe. As regulations continue to evolve, it can feel like managing compliance has become – unmanageable. 

To simplify the complexities of compliance, you require a Consent and Preference Management Platform (CPMP) from a global player, who understands the nuances of each different law intricately and can adapt accordingly. 

But how can you ensure such players adhere to the highest standards of compliance, while also enabling you to increase ad revenue, instead of diminishing it?

Consent and Preference Management: optimized for advertising results

As it stands, many CPMPs are missing the mark. In fact, many don’t even meet basic legal requirements – a recent study conducted by MIT, UCL and Aarhus University shows that out of the top 10,000 U.K. websites that use CPMPs to collect consent, only 1 in 10 meet the minimum requirements set by the GDPR.  

And those that appear to deliver high opt-in rates in the short-term, are often leaving consumers in the dark, by serving ambiguous consent notices that force users to opt-in. This not only risks non-compliance, but also hinders user experience, gives them a negative impression of your app, and diminishes trust in your brand both short and long term. 

Therefore, you need a Consent and Preference Management solution that is specifically optimized for advertising results. One that holds the highest standards of compliance (to avoid legal repercussions and fines), that generates high opt-in rates (to ensure significant volume and reach for ad revenue growth), and that gives users clarity and choice over their data sharing and ad experience (to build trust and confidence in your app, game, and brand). 

This level of compliance is what will enable you to increase ad revenue and improve user retention. 

Let me show you how. 

Compliance attracts premium brand demand

Believe it or not, relying on consented data enables you to attract premium brands to advertise in your games. How? Because brands are only willing to advertise using data that is compliant, and collected with traceable and trusted consent. 

Therefore, if you use a Consent and Preference Management solution that ensures you adhere to all privacy laws, and that your advertising inventory is activated with safe data, you can enjoy the top CPM revenue earned from premium brand ads. 

This will not only enable you to see immediate revenue increases but will also improve user retention.

Without premium brands to increase ad revenue, you are often left serving ads for other gaming apps. But where competitor ads may appear to pay well in the short-term, they are increasing user churn in the long-term. 

If you are able to attract and display premium brand ads, then you no longer have to rely on competitors to drive revenue. You will increase users’ Life-time-Value (LTV) and improve user retention. And in turn, enhance your user’s perception of your app by serving relevant, personalized ads from respected brands. 

Ensure compliance, while driving sustainable advertising results

Ensuring compliance with privacy laws while scaling your ad revenue is tough. But it’s possible to do both with a Consent and Preference Management Platform, (CPMP) that’s optimized for advertising results.

Ogury Choice Manager, is an IAB registered CPMP that is specifically designed, built and optimized for advertising results. It’s the only CPMP with over 5 years history in the market, and has been built for publishers who need to ensure data safety (compliance), while growing ad revenue and increasing user retention. 

What’s more, Ogury also brings exclusive demand from premium brands to gaming apps, to deliver one of the highest CPMs in the market. It also improves the lifetime value of users, with low user churn rates.

For any gaming publisher looking to drive sustainable advertising results, adopting this kind of approach is a competitive advantage and the key to powerful earning potential. 

If you want to learn more about Consent and Preference Management for Digital Advertising, you can download your free copy of our brand new digital book here

Or why not contact me at: christophe.bize@ogury.co

Today we’re all adapting to our new reality of social distancing. This new reality comes with new habits. People are washing their hands more frequently and are avoiding touching their faces. It’s been broadly communicated why this is so important. 

Another new habit is our increased reliance on our mobile devices to stay connected. As we self-isolate and stay inside, we have become more reliant on our phones than ever. In fact, the average person touches their phone 52 times per day

This got us thinking. We may be following the government suggestions to stay inside and ensure our hands are clean, but how clean are our phones? It turns out, not very. Actually, a mobile phone is 10X dirtier than a toilet seat.

We’re all hyper-focused on our hygiene, and as a mobile technology company, Ogury believes that it’s important to also practice sanitary habits related to our mobile devices, not just our hands. 

To raise this awareness, Ogury has launched a mobile campaign to encourage users to wash their phones. 

#WashYourPhone Campaign

In addition to promoting best practices around sanitation habits related to our mobile phones, Ogury is partnering with GlobalGiving to raise money for those affected by COVID-19 across the world.

Every donation to this fund will help stop the virus’s spread and give communities on the front lines of the crisis the resources they need to act quickly and protect the most vulnerable. 

Ogury is passionate about our people, our community, and our world, and is going to match every dollar raised through GlobalGiving, up to the value of $10,000. 

As we practice social distancing within the comfort of our homes, we think about how grateful we are to have a community of essential workers keeping us safe and healthy. To give it back, we’re asking three things from you. 

  1. Stay Inside
  2. Wash your phone, not just your hands
  3. Head over to GlobalGiving‘s site to support the cause

Stay safe and feel free to reach out to me directly at laura.chamberlain@ogury.co if you want to learn about other ways to get involved with this campaign.

Today, the risks of using non-compliant data for digital advertising are real. Legal, financial and reputational. It can all seem a bit daunting. 

It’s hard to manage the ever-changing global complexities of new privacy laws. Especially when you need to obtain legitimate consent for every single user, and every single partner.

What’s more, as a publisher, it’s easy to believe that ad revenue will suffer when using consented data alone. Low opt-in rates lead to less ad revenue potential. 

The publisher’s dilemma: all the data you collect and use for digital ad monetization needs to be compliant, but you also need to grow your business and scale ad revenue, not scupper it. 

Luckily, there is a solution – and we’ve just released a brand new digital book to help you.

Consent and Preference Management for Digital Advertising. It shows exactly how you can ensure compliance while increasing sustainable advertising results

So, why is Consent and Preference Management so important for digital advertising?

The personal data that you collect and use for digital advertising needs to comply with regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in California. 

Consented data is now the only data that matters. However…

  • Users are constantly faced with ambiguous consent notices or are often forced to share data when accessing content, with no clear way to opt-out. 
  • Advertisers believe they have no choice but to use ad-technology based on toxic data that has no traceable consent, in order to drive ad spend efficiency. Yet this exposes brands to legal, financial and reputational risk. 
  • Publishers are legally required to manage complex and constantly evolving privacy legislation across the globe. And worry that low consent rates will jeopardize monetization and hinder user experience.

To maintain the balance between compliance and advertising results, you necessarily require a technology solution that can manage the ever-changing global regulatory landscape, achieve sustainable ad revenue growth, and that builds user trust.

This all starts with a Consent and Preference Management solution that is specifically optimized for advertising. And our digital book is here to explain all. 

This digital book reveals exactly why Consent and Preference Management is taking center stage in digital advertising. It outlines what you need from a Consent and Preference Management solution, and shows how it can help you to remain compliant while building user trust, and sustainable ad revenue growth. 

It’s time to thrive in a new era of digital advertising. And we are right here to help.

Enjoy!