Ogury has been recognized as one of the top fastest-growing companies in The Sunday Times Tech Track 100 and Deloitte Technology Fast 500 EMEA.

The Sunday Times Tech Track 100 ranks Britain’s top 100 private tech companies with the fastest-growing sales, measured over their latest three years. To be recognized in the top 50, amongst such a high-quality list of innovative companies, is a tremendous honor.

Acting as an objective industry ranking, the Deloitte Technology Fast 500 EMEA program recognizes the fastest-growing technology companies in Europe, the Middle East, and Africa during the past four years. It lists the top fastest-growing technology, media, telecommunications, life sciences, and energy tech companies, with winners selected based on percentage fiscal-year revenue growth from 2015 to 2018. 

To be ranked amongst the top fastest-growing companies in the UK and EMEA is a huge privilege. The awards programs show great positivity for the world of technology, especially during a time of such uncertainty for all, and we’re very honored to be a part of this.  

These achievements help further support our ambition to establish a digital advertising ecosystem driven by user choice, and I’m very excited to see how this will progress through the rest of the year, and into 2021.   

A big thank you to the UK and EMEA teams at Ogury who work hard every day to make this success possible.

Invalid Traffic and Fraud schemes steal billions from advertisers every year, by misrepresenting impressions, clicks, conversion, or data events in order to generate revenue. This is not only a risk to your investment, but an obstacle in your mission of making an impact with your consumers. Many advertisers rely on third-party fraud reporting to assess campaign quality, but these technologies report on fraud after it happens, and the fraudsters have been paid.

A particular vulnerability in the mobile in-app space is App Spoofing. App Spoofing is when a fake, low volume, or brand unsafe app disguises itself as a more premium app to garner higher CPMs. Even industry-leading anti-fraud technology companies have trouble detecting this type of fraud pre-bid, and must resort to reporting on a mismatch in the bundle ID after the impression has been served.

Ogury is excited to announce that we have enhanced our Fraud Prevention capability with the addition of two new proactive technologies – ensuring that advertisers are protected pre-bid.  

App Spoofing Prevention

A unique, proprietary technology available only at Ogury. Our unique view into user app ownership catches when spoof apps have misrepresented where the impression will serve. When we receive a bid request that states where the ad will serve, we are able to check that the user actually owns the app in question – seeing instances of spoofing beyond what any third party vendor can detect. Fraud is blocked pre-bid, before your ad dollars are wasted on a spoofed impression. Mismatch apps are blocked, and we dynamically update an Anti-Spoof Safelist with verified publishers.

DoubleVerify pre-bid fraud avoidance

We have also partnered with DoubleVerify to integrate their pre-bid fraud avoidance technology, as an additional layer of protection. While many advertisers pay for DoubleVerify technology on top of campaign costs, this solution is applied to every Ogury campaign for no additional fee. We chose to partner with DoubleVerify as it is the market-leading solution for detecting and blocking the widest range of fraudulent activity types, with deterministic detection stopping new types of fraud before it can happen.  

Finally, Publishers within our network are required to provide an app-ads.txt file for validation of sellers and resellers of their inventory. When we run ad campaigns, we use inventory verified using app-ads.txt and sellers.json, staying in line with the IAB’s anti-fraud best practices for transparency.

Together, the combination of methods ensures a virtually fraud-free campaign, with <1% fraud reported by third-party measurement tools.

But blocking fraud is not the only way we protect your brand. Ogury Brand Protection includes measures to ensure the Data Safety and Brand Safety of your campaigns. These measures include:

  • 100% Traceable and Trusted Consent from 400M users
  • GDPR and CCPA compliance
  • User Choice focused formats and strategies
  • Direct SDK relationships with inventory sources
  • Manual Publisher Vetting for quality assurance
  • Partnerships with Apple App Store & Google Play Store apps only

Find out more about Ogury Brand Protection here, or reach out to your Ogury account manager to activate Safe performance for your campaign today. 

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The world’s first mobile-native, non-full screen format.

Originally built for web, traditional ad formats such as inline banners, can negatively impact the in-app user experience. Obstructing the interface, these formats disrupt user navigation and distract from content consumption.

This is particularly pertinent for Video. Advertisers measure video ad performance on both Viewability and VCR. In-app, mobile-native Interstitial and Rewarded Video are king when it comes to viewable video performance, and it’s where the video spend goes. Content-based Publishers whose user experience doesn’t allow for these formats, are missing out on top CPMs.  They are stuck using ineffective, traditional formats not optimized for performant video on mobile. And forced to play the volume game to compensate for low CPMs and poor performance.

Introducing Thumbnail Ad

Thumbnail Ad from Ogury is the world’s first mobile-native, non-full screen format for performant video. A discrete, ephemeral ad format that appears in a precise location within the app, provides an elegant and effective advertising experience. Built for mobile, the unit is draggable by the user and proven to be less intrusive than traditional formats that break content consumption or create the illusion of completeness through false floors.

thumbnail ad example

Compared to an MPU (300×250), a Thumbnail Ad represents only 25% of its surface area. And it’s only 12% bigger than a Small Banner (320×50).  But performance is considerably higher. With the ability to finally achieve the viewable video metrics advertisers demand, Publishers can access top CPMs on mobile without having to run full-screen. In fact, it’s the highest $/pixel format on the market!  Retention can also be improved by moving to an ad experience that is punctual and appreciated rather than constant and pervasive. 

Being a new format, all revenue is 100% incremental. It’s not just another demand source in an existing waterfall. Ogury will be purchasing millions of dollars of Thumbnail Ad inventory during 2020.

Cross-promotion with Thumbnail Ad

In addition, the Thumbnail Ad is the ideal format for cross-promotion. Publishers can increase time spent in-app by promoting other relevant articles to readers or boost premium subscriptions by advertising offers to loyal users. Cross-promotion campaigns are run free of charge when there is no ad fill. Campaigns are managed and run by Ogury and ensure that 100% of inventory is used to generate incremental revenue.

To find out more about Ogury Thumbnail Ad, or to request a demo, reach out to the team via the form below.

Book a demo today