We’re pleased to announce that Ogury’s Thumbnail Ad has won the Bronze award in the video category of the Mobile Creativity Awards. The awards, organized by the Mobile Marketing Association in France, recognize creativity, innovation and efficiency in mobile ad formats. 

BNP Paribas, a global financial services firm in France, partnered with Ogury to promote its “My Business Assistant” campaign to micro and small business owners. The campaign, run with Havas Media France, leveraged Ogury’s Thumbnail Ad — the world’s first non-fullscreen ephemeral video format built specifically for mobile. 

Inspired by the picture in picture format, Thumbnail Ad ad is non-intrusive and plays while users continue to navigate content. Mobile users can drag, expand and skip the ad. This interactivity attracts attention and delivers video performance previously only available via full-screen interstitial. 

The Thumbnail Ad campaign with BNP Paribas delivered exceptional results, including a high Viewable Video Completion Rate (V2CR), which is calculated by multiplying VCR with viewability. 

A big thank you to BNP Paribas for their partnership, and to the Ogury France team for their work on making this success possible.

We are pleased to announce that Ogury has earned the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).

TAG is an industry body that aims to eliminate fraud and promote brand safety in digital advertising. Ogury is part of a select group of media and advertising companies that have met the rigorous requirements designed to protect advertisers, publishers, partners, and consumers from digital ad fraud.

Launched in 2016, the TAG Certified Against Fraud program has proven to be an effective tool in reducing fraudulent invalid traffic (IVT) in the digital advertising ecosystem.

Advertisers and agencies running campaigns with Ogury across various regions, including the Americas, have the assurance that their ad spend has industry-standard protection against IVT, and is independently audited to meet TAG guidelines.

TAG certification is the next step in our commitment to fight ad fraud and its harmful impact on advertisers. Last September, we announced our partnership with DoubleVerify to assist in this fight. We also launched Ogury Brand Protection, safeguarding ad investments with data safety, brand safety, and fraud prevention.

“We are very pleased to recognize Ogury with the TAG Certified Against Fraud Seal for the steps it has taken to fight fraud across the digital advertising ecosystem. While fraud is an evolving challenge, advertisers can have more peace of mind when they use TAG Certified Channels, which have been shown to have 90% less invalid traffic (IVT) than industry norms. We applaud Ogury’s commitment to combating fraud and look forward to continuing to work with them to further enhance the industry’s level of fraud prevention.”

Mike Zaneis, CEO, TAG

We will continue our fight against ad fraud with the support of industry bodies like TAG to provide our advertisers, publishers, partners, and consumers with quality and valuable ad experiences.

This installment of Ogury’s “People of Ogury” series profiles our London-based Senior Graphic Designer, Anastasia Gkartzopoulou. This series showcases different Ogurians each month from across the globe. Get to know Anastasia below. 

What did you do after graduating from University?

Straight after I graduated I was employed at a big publication house, and soon after that, I started working for Vogue magazine in Greece. It was a really valuable first experience as a graphic designer.

How did you come across your role at Ogury?

Before joining Ogury I had been working in Ad Tech for about 4 years. I was approached by a previous colleague who was working at Ogury and recommended me for the position of Senior Designer. After that, I met the marketing team and I was convinced that working at Ogury would be a great opportunity for me.

Describe your role at Ogury and the types of projects your team focuses on?

My role at Ogury is to be a brand guardian and ensure that all the digital and print communications have a consistent look and feel, and successfully represent our vision and mission. Part of my role is to work with different stakeholders and provide design support and guidance to every team across the company.

Anastasia and the rest of the marketing team at their latest summit in Paris

What is unique about Ogury compared to other companies you’ve worked for?

What makes Ogury a great place to work is the people, everyone is hardworking, creative, and supportive and we all push the boundaries to achieve the best possible outcomes on a daily basis.

You have recently worked on and helped launch the Ogury Movember initiative. What motivated you to help with this internal initiative?

Working for the Movember initiative was a great opportunity to collaborate with people from different departments for a good cause, and I’m glad I was given the chance to work on the creatives in order to raise awareness and funds for men’s health.

Keep up with the rest of the Ogury group by following us on Instagram: @weareogury