Ogury has placed 15th among the top 100 tech companies recruiting the most people in 2022. The ranking is organized by FrenchWeb, an online trade publication specializing in tech, digital and media. This is the 12th edition of the ranking, which is based on recruiting forecasts among French digital companies. 

In 2022, Ogury is planning to hire more than 200 talented individuals in France and the other 12 markets where we are present.

Attracting talent and retaining them is pivotal for companies, especially in a competitive industry such as AdTech. This is one of the key pillars of Ogury’s growth strategy in France and abroad. Building a culture that resonates with employees of all tenure is paramount for companies looking to expand sustainably in the long term.

Blandine Kouyaté, Chief People Officer, Ogury

This is not the first time that Ogury has been recognized by FrenchWeb. In December 2021, Ogury ranked 54th among the 500 key tech companies in FrenchWeb’s FW500, including Ubisoft, Mirakl and Meero.

See the full ranking of the top 100 companies hiring in 2022.

And take a look at our open job roles.

Our “People of Ogury” series showcases a different Ogurian each month from across the globe. This edition profiles Paris-based Senior Software Engineer, Chen Dai. Get to know another Ogurian who’s working to build our amazing team.

Describe your role at Ogury and the types of projects your team focuses on?

My team and I are in charge of applications and services that place advertisements on mobile websites and mobile apps. It’s essentially the ad serving part of Ogury where we have publishers on one side and advertisers on the other side. Our work is to make this centralized hub be able to handle a high volume of traffic and match ad placement and ad content with several optimizations such as targeting or income.

As a senior software engineer, I craft software, of course. I mentor junior and mid-level colleagues, improve existing products, collaborate with teams to brainstorm and create new ones. I also spread good practices and grow Ogury’s engineering culture. You can read a Tech Snack blog article I wrote on A/B testing.

What excites you most about working in tech?

I believe I can make a difference and play a role in building the future. Tech is one of the industries where you can actually build something, see the change in people’s lives and get their feedback quite quickly. At Ogury, there are thousands and thousands of releases on our platform every year that constantly improve our products such as ads’ look and feel so that they can actually be interesting to our users.

​​What do you enjoy most about life at Ogury?

I love the people at Ogury. They are talented, sincere and fun. Someone always gives you a hand when you shout out for help, and even my worst jokes earn a laugh from my buddies. Nobody sits in a bad situation and only complains. Well, even when people complain they are trying to find a solution to that and make it better.

What Ogury Value do you most identify with and why? How do you embody this value in your everyday work?

All of our values are important and one could not work without the others, but there is one that has become my personal label in Ogury – Execution. I never shy away from any challenge at work and I keep focused on getting things done. I’m a doer. We should all be doers. Do it with responsibility, do it with quality, do it with purpose. 

What advice would you give to a new Ogurian coming into the business to help them succeed?

First of all, welcome. Ogury is such a diverse and inclusive organization that you’ll find your place and fully express your talent and skills.

Here are a few tips for you: 

  • Stay curious 
  • Shout for help whenever you need it 
  • Above all, live the experience and have fun. 

Connect with Chen on LinkedIn.

Ogury partnered with Lumen Research, the leading technology in attention measurement, to conduct a joint study to measure the attention generated by their ad formats – both in-app and on mobile web. The study highlights the relationship between attention and brand recall, and results show that Ogury ad formats provide significantly higher attention than the mobile outstream and mobile display activations usually leveraged by advertisers in their media plan.

Thanks to Lumen’s capabilities in creating ultra-realistic in-context testing environments, respondents were able to scroll, click, and type on their device all whilst having their eye movements recorded to track what they actually saw. After this eye tracking test, they were then asked to answer a brief questionnaire to assess brand recall.

To ensure attention is properly measured, Lumen developed a key indicator looking at attentive seconds per 1,000 impressions1. This standard is paramount for accurate attention measurement and is the main expression of the attention generated by an ad. The study demonstrates that Ogury ad formats generate significantly more attention per 1,000 impressions than the market average – outperforming mobile outstream by 2.5x and mobile display by 5x.

Gaining attention is an important start, but retaining it is pivotal. The study’s attention curve, based on users’ eye movements, indicates that most people view outstream video and display formats for less than 2 seconds. More precisely, they spend only 1.8 seconds on outstream and barely 1.3 seconds on display. Compared to the industry, Ogury formats are viewed for around 5 seconds on average – 4.8 seconds exactly. Some viewers were even found to engage for longer than 10 seconds.

The study’s findings provide a clear picture of the link between attention and brand recall, and how it impacts advertisers’ main outcome when running branding campaigns. While short amounts of attention can lead to a degree of brand recall, its likelihood increases incrementally as users pay more attention to the ads.

At Ogury, ad formats generate 36% more brand recall2 than other mobile outstream and display activations. This is a testament to the importance of attention in brand building as the longer an ad is viewed, the more likely it is to be remembered.

The study clearly proves that for users to have a chance to remember a brand or its products, attention is key. To enable brands to optimize and retain attention, Ogury leverages the fully on-screen rate, a key metric widely available via 3rd party measurement partners (DV, IAS, Moat) that ensures 100% of the ad pixels are fully on screen. When it comes to video ads, Ogury encourages the industry to utilize the fully on-screen rate for at least 50% of the ad duration – the longest time period measured consistently across all measurement partners. This is the only way for advertisers to measure mobile formats’ performance in a consistent way, no matter their partners or ad networks.

“Attention is the prerequisite to any meaningful impact. If people don’t pay attention to an ad, they won’t remember the brand. And if this sounds like common sense, then this study proves it with figures.” said Charlotte Diemer, Global Head of Insights at Ogury. “At Ogury, we take it upon ourselves to ensure clients that their message is actually visible and generates real attention. This is why we’re providing them with fully on-screen formats that generate the highest level of attention possible by default.”

Access the study’s full eBook and detailed results

Methodology

Lumen Research and Ogury conducted this survey in January 2022 in the US and the UK. They collected answers from 1,200 respondents aged 18-59, recruited online and placed into four groups. Users accessed Lumen software via their mobile phone, turning their device into an eye tracking camera. They were exposed to four articles (in-context testing) on their mobile phone. All respondents saw two test ads and were asked to answer a brief questionnaire to assess brand recall.

1 Attentive Seconds per 000 = % Impressions Viewed (Eyes on Ad min. 100ms)  x Avg view time x 1000

2 Prompted brand recall

Ford award header

We’re thrilled to announce that Ford’s campaign with Ogury has won the Mobile Advertising Category at Les Mobiles d’Or. The campaign was also awarded The Grand Prize – the jury’s favorite campaign among all the category winners. Les Mobiles d’Or celebrate the success of companies in advertising, marketing and commerce on mobile. 

Leading automotive company Ford partnered with Ogury, media agency Mindshare and creative agency GTB, to drive awareness and consideration of its Ford Kuga hybrid model among its target audience. Ogury used its Personified Advertising technology, including proprietary ad formats to reach and engage those interested in electric and hybrid vehicles. 

The campaign was delivered using Ogury’s fully on-screen, impactful video ads and Site Scroller – a full-screen ad unit that engages the audience with an interactive microsite, driving brand awareness and memorability. 

The campaign achieved outstanding results including 68% Fully On-Screen Rate for 50% duration1. With an average VCR of 80%2 and a viewability rate of 92%, the campaign far surpassed the market standards of 57.4% and 62.2%3, respectively.

It also generated a lot of interest and interactions among the audience with an average engagement rate of 11% (and approximately 2.4 swipes per user). And, users spent an average of 8 seconds on the Site Scroller ad format.

A big thank you to Ford for their partnership, and to the Ogurians – who created and deployed the campaign – for their work on making this success possible.

1 The Fully On-Screen Rate for 50% duration is the main metric used by Ogury to measure the performance of video campaigns. It is based on 100% of the ad surface being visible on screen for at least half of its duration.

2 The Fully On-Screen Rate at 50% Duration and VCR have been measured by a trusted third party, IAS.

3 Oracle MOAT Benchmarks Q2 2021