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How advertisers can battle digital fatigue

October 19, 2020

How advertisers can battle digital fatigue

Perspectives

Why consumer choice is the next step in digital’s evolution

August 20, 2020

Why consumer choice is the next step in digital’s evolution

Perspectives

Why regulation will be good for the digital advertising industry

July 2, 2020

Why regulation will be good for the digital advertising industry

Perspectives

What does the IAB Transparency & Consent Framework mean for you?

May 12, 2020

What does the IAB Transparency & Consent Framework mean for you?

News

How consent and preference management can increase ad revenue and improve user retention

April 28, 2020

How consent and preference management can increase ad revenue and improve user retention

Perspectives

Everything you need to know about consent and preference management for digital advertising

April 2, 2020

Everything you need to know about consent and preference management for digital advertising

Perspectives

How to effectively engage Gen Z with digital advertising (the right way)

February 19, 2020

How to effectively engage Gen Z with digital advertising (the right way)

Perspectives

An introduction to advertising driven by user choice

February 4, 2020

An introduction to advertising driven by user choice

Perspectives

It’s time for a major transformation in the digital advertising ecosystem

January 16, 2020

It’s time for a major transformation in the digital advertising ecosystem

Perspectives

Mobile advertising: The shift from data-driven to choice-first

January 2, 2020

Mobile advertising: The shift from data-driven to choice-first

Perspectives

Digital advertising faces an imperative transformation

November 15, 2019

Digital advertising faces an imperative transformation

Perspectives

November 4, 2019

Serving premium brand ads reduces user churn

Perspectives

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