Maria Alejandra Charris Mora is appointed Sales Director Colombia to lead the company’s activity in the region

Ogury is strengthening its presence in LATAM with a new Colombian office. The company’s activities in the region will be led by Maria Alejandra Charris Mora, Sales Director based in Bogotá.

Ogury will provide the Colombian market with a future-proof technological solution to deliver outstanding performance whilst respecting user privacy, and many brands, agencies and publishers are already partnering with the company. “Ogury has been a strategic partner for us in mobile advertising since they first arrived in LATAM in 2019 with their Mexican office. Now, having Ogury in Colombia will allow us to continue growing hand-in-hand to give brands valuable audience insights, while respecting user privacy”, says Johanna Andrea Rozo, LATAM Regional Lead Precision+ at Publicis Media. “We’re working tirelessly to change the course of digital advertising,” added Freiman Machado, Partnership & Digital Trading Coordinator at Publicis Media. “Ogury’s technology helps us achieve superior performance by accurately engaging the right audience in a privacy-focused world. Our clients expect the best and, by working with Ogury, we always deliver.”

This expansion will be led by Maria Alejandra Charris Mora, who will be at the helm of Ogury’s business operations in Colombia and who will report to Jessica Jalife, Regional Senior Sales Director LATAM at Ogury. With over 10 years of experience in sales management for digital companies, Maria made the shift towards the mobile advertising ecosystem in 2015 by joining computer games company Gameloft. She then worked for advertising services company IMS Internet Media Services, where she managed various brands such as Yahoo and Electronic Arts. Most recently, Maria held sales leadership positions for digital advertising media and platforms such as WeAreContent, Futbol Sites and Grupo Prisa.

Ogury’s decision to open an office in Colombia was motivated by the presence of numerous brands’ regional hubs in the country, such as AB InBev, Procter & Gamble or Mondelez. What’s more, digital advertising spend in the country was estimated at $308.8 million in 2020, marking it as the fastest growing digital advertising market in Latin America, and is set to reach $524.6 million in 2024. As for mobile ad spend, it will amount to 92.8% of total digital investments by 2026.

“As we enter the era of ID-less and cookieless advertising, Ogury stands out as a pioneer in this regard and I’m very excited to join the company at such a pivotal time,” shared Maria Alejandra Charris Mora, Sales Director Colombia, Ogury. “The company leaders understood very early on that the rules were changing and created a technology that is mindful of consumers’ privacy, while still offering advertisers an extensive knowledge of their interests. I am confident that Ogury’s approach will make us the preferred advertising partner for Colombian advertisers.”

Ogury has acquired Motionly, a SaaS solution that designs, deploys and measures interactive rich media animations in-app and in-web. Motionly was founded in 2017 by Édouard Mercier, with the aim of making it easier for marketers to personalize digital content in order to boost user attention and engagement.

Motionly’s unique technology will be a real added asset to Ogury’s creative studio, allowing it to deliver creatives that are visually striking and dynamically personalized. This will enable the 1,200 global premium brands who work with Ogury to easily access innovative and engaging creative units.

The creative builder will give the advertising industry the opportunity to easily create, publish and measure new kinds of creative ad units, including interactive animations in DCO (Dynamic Creative Optimization), which are dynamically adapted to the context of the webpage or application. Interactions with ads, such as swipes and engagement, are easily measured and analyzed in order to optimize content, placement and run AB testings. Ultimately, this provides concrete and actionable insights on user experience, based on a granular measure of user interactions with creative formats.

As part of this merger, Édouard Mercier, Motionly’s founder, joins Ogury as VP Engineering. With over 20 years as an entrepreneur and software development engineer, Édouard brings along a wealth of experience. “Digital ads can be as amazing as they can be invasive and passive. This is the key idea that drove the creation of Motionly five years ago, with the ultimate goal of bringing end-users entertainment and control over creative ads. Ogury shares the same vision of what mobile creativity should be. So, joining such a leader in mobile advertising is the perfect next move for Motionly’s growth”, commented Édouard Mercier, founder of Motionly and VP Engineering at Ogury.

“Marketers must adapt to an ever changing digital landscape and are seeking innovative ways to engage users on mobile. You can have the best targeting technology in the world, its impact will become irrelevant without engaging creative formats. This equation has always been at the core of our technology stack, and we’re excited to bring creativity to the next level with Motionly”, said Thomas Pasquet, CEO of Ogury.

Ryo Matsumoto takes on the role of Country Manager Japan to bring the company’s future-proof advertising technology to the Japanese ad industry

Ogury is expanding its business in Asia with a new Japanese office. The company’s local activities will be led by Ryo Matsumoto, Country Manager based in Tokyo. 

Just 8 years after its foundation, Ogury has become a global leader in digital advertising, providing the Japanese industry with the sustainable tech solutions it has been looking for to deliver outstanding performance whilst respecting user privacy. Ogury’s offering is unprecedented in the Japanese ecosystem and should make it the preferred mobile advertising partner for brands, agencies and publishers. As a matter of fact, Dentsu International – Japan Office (DIJ) is already working actively with Ogury. “As a pioneer in the digital advertising space, DIJ is always seeking innovative technologies that can allow brands who work with us to engage users in a respectful manner. This is why we’ve chosen to partner with Ogury, and test their mobile advertising solution as an early adopter in the region,” commented Ron Tolentino, Head of Products and Solutions at DIJ.

At the helm of this expansion, Ryo Matsumoto will lead Ogury’s business operations and development in the region from the Tokyo office. In his remit, he will spearhead the launch of Ogury and its unique offer in the Japanese market. Ryo will be in charge of building the best in-class team of digital advertising experts, from both a brand and publisher perspective, and leverage his knowledge of the Japanese industry for a successful localization. 

With 15 years of experience in Marketing and Sales, Ryo Matsumoto started his career working for major global brands such as L’Oréal, BMW, Philips and Johnson & Johnson. In 2014, Ryo joined AdTech company Criteo as Marketing Manager APAC. Most recently, he climbed up the ladder at GumGum, a tech and media company specializing in contextual intelligence, where he went from being the company’s first hire in Japan to becoming Head of Sales Japan.

Ogury’s decision to open an office in Japan was motivated by the country’s position as the world’s 4th biggest spender in digital advertising with $18.99bn spent in 2021 – the country is expected to remain in the top 5 for many years to come – and the share of mobile ad spend in the market, which represented 72.2% of total digital ad spend in 2021 and is set to amount to 74% by 2025. 

“The Japanese market has a huge potential for growth and we’re proud to welcome Ryo onboard as Country Manager Japan to help us crack it,” said Geoffroy Martin, Chief Operating Officer, Ogury. “Ryo is a true local marketing expert who deeply understands the market specifications, and I have no doubt he will enable us to achieve this critical milestone in the company’s international growth and scale up our activity in the region.”

“Ogury enters Japan with perfect timing, as users are more and more cautious about their privacy, and so are the brands who try to connect with them,” shared Ryo Matsumoto, Country Manager Japan, Ogury. “Their unique technology offers an extensive knowledge of audience interests. It will give local marketers the chance to truly understand local consumer behavior, which will be a perfect fit for the data-oriented Japanese market.”