Estimated reading time:
We’re excited to announce that BNP Paribas’ Thumbnail Ad campaign has won the ‘Best mobile advertising campaign’ award at Les Mobiles d’Or. This follows the award that the campaign won at the Mobile Marketing Awards organized by the Mobile Marketing Association France.
BNP Paribas, a leading bank in Europe, partnered with Ogury to promote its “My Business Assistant” service to micro and small business owners. The aim of the campaign was to identify and reach its core audience and create an engaging and non-intrusive advertising experience.
In partnership with Havas Media France, BNP Paribas leveraged Ogury’s proprietary Thumbnail Ad format built specifically for mobile. Inspired by picture in picture video, the format is discrete, user-friendly and ephemeral. Consumers could continue to navigate the app while BNP Paribas’ ad played in the bottom corner of the screen.
A big thank you to BNP Paribas for their partnership, and to the Ogurians – who created and deployed the Thumbnail Ad format – for their work on making this success possible.
And, if you haven’t already seen it, watch Thumbnail Ad in action.