Everything you need to know about Consent and Preference Management for Digital Advertising

Apr 02, 2020

Lauren Wakefield

Today, the risks of using non-compliant data for digital advertising are real. Legal, financial and reputational. It can all seem a bit daunting. 

It’s hard to manage the ever-changing global complexities of new privacy laws. Especially when you need to obtain legitimate consent for every single user, and every single partner.

What’s more, as a publisher, it’s easy to believe that ad revenue will suffer when using consented data alone. Low opt-in rates lead to less ad revenue potential. 

The publisher’s dilemma: all the data you collect and use for digital ad monetization needs to be compliant, but you also need to grow your business and scale ad revenue, not scupper it. 

Luckily, there is a solution – and we’ve just released a brand new digital book to help you.

Consent and Preference Management for Digital Advertising. It shows exactly how you can ensure compliance while increasing sustainable advertising results

So, why is Consent and Preference Management so important for digital advertising?

The personal data that you collect and use for digital advertising needs to comply with regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in California. 

Consented data is now the only data that matters. However…

  • Users are constantly faced with ambiguous consent notices or are often forced to share data when accessing content, with no clear way to opt-out. 
  • Advertisers believe they have no choice but to use ad-technology based on toxic data that has no traceable consent, in order to drive ad spend efficiency. Yet this exposes brands to legal, financial and reputational risk. 
  • Publishers are legally required to manage complex and constantly evolving privacy legislation across the globe. And worry that low consent rates will jeopardize monetization and hinder user experience.

To maintain the balance between compliance and advertising results, you necessarily require a technology solution that can manage the ever-changing global regulatory landscape, achieve sustainable ad revenue growth, and that builds user trust.

This all starts with a Consent and Preference Management solution that is specifically optimized for advertising. And our digital book is here to explain all. 

This digital book reveals exactly why Consent and Preference Management is taking center stage in digital advertising. It outlines what you need from a Consent and Preference Management solution, and shows how it can help you to remain compliant while building user trust, and sustainable ad revenue growth. 

It’s time to thrive in a new era of digital advertising. And we are right here to help.

Enjoy!

Max Pepe, VP Marketing