How to prepare for the California Consumer Privacy Act (CCPA)

Oct 30, 2019

Vanessa Gentile

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I am excited to share my first article in a series of op-eds with AW360. My first piece titled, “How to Prepare for the California Consumer Privacy Act” is a focused discussion around how businesses and publishers (like you) can best prepare for the CCPA legislation which goes into effect on Jan. 1.

Here are key takeaways you will gather from reading this article:

  • How to be proactive, transparent and scrupulous with your data partners and with consumer privacy practices.
  • What the future of data privacy looks like in the U.S.

To summarize the article, it’s time the industry adapts a consent-first attitude. The more you engage with your consumers and place an emphasis on gathering consent from the ground up, the more you can boost overall consumer trust in the brand itself, while also improving your marketing and branding abilities. This will boost your long-term growth and fuel winning capabilities from end-to-end while also increasing consumer trust.

Make sure to read my above AW360 article to find out more.

Evan Rutchik, US CRO

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