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We’re excited to announce that Ogury’s Brand Exclusive Video Chooser campaign with IBM has won Silver in the B2B category at La Nuit des Rois.
The awards recognize performance and innovation in digital marketing campaigns, and are decided by a jury of 42 digital marketing, advertising, eCommerce and media experts.
IBM’s campaign has previously won Best video for a branding campaign at Le Grand Prix de la Vidéo Numérique.
IBM, together with media agencies Mindshare and EightBar, partnered with Ogury to promote its new IT solution for businesses, encouraging them to adapt to new working behaviors in the global pandemic. IBM had created three video messages to support this, each reflecting a challenge caused by the health and economic crisis.
Ogury’s Brand Exclusive Video Chooser was chosen to maximize user engagement and create a positive brand experience. BEVC is a proprietary full-screen video format that enables the user to choose which video ad they want to watch.
The campaign was a success, achieving 82.5% viewable video completion rate, surpassing the benchmark of 67%. Combining both viewability and completion rate, this metric is the most accurate measure of video performance.
A big thank you to IBM and its agency partners, and to the Ogurians – who created and deployed the Brand Exclusive Video Chooser format – for their work on making this possible.
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