Today marks the launch of Ogury’s latest technology specifically designed with the needs of publishers in mind; Ogury Choice Manager, a unique consent and preference management platform.
At the cusp of a new post-GDPR, any company that handles the data of EU citizens will now need to consistently display crystal clear consent notices to its users. In conversations with our publisher community, this need for explicit user consent collection has proven to be a worry for many who fear that user experience and satisfaction will suffer as a result. If users are bombarded with consent notices, fears surround them being driven away from using an app by constant interruptions.
As a provider that has always championed explicit user consent, Consent Manager is a natural evolution point for Ogury’s founding principles. The new platform streamlines the opt-in process, meaning users are only shown a single consent notice covering all demand partners in one.
Publishers can now manage user consent collection in a single, centralized place, rather than having to continually switch from one platform to another. For end users, only one consent notice is served, leaving their experience with only the most minimal possible disruption, and in turn, boosting retention.
User consent collection made easy with Ogury Choice Manager
At Ogury, we have been GDPR compliant since our founding in 2014, and our latest publisher solution is no exception. Created in line with the IAB compliance framework, Ogury Choice Manager will only allow demand partners that are GDPR compliant to access user data.
The platform will support both iOS and Android, with mobile web compatibility in the works. As an open source solution, Ogury Choice Manager is free to use for all publishers, even if you don’t currently use Ogury’s SDK.
Ogury Choice Manager will be rolled out to partners from today. Should you have any questions or queries about the new consent and preference management platform, Ogury’s SDK, or any of our products, please do not hesitate to get in contact with us at firstname.lastname@example.org.