The digital advertising industry is changing, and it’s about time. I recently wrote a piece in Forbes, titled “It’s Time for a Major Transformation in the Digital Marketing Ecosystem” which addresses the rise of fraud in AdTech, and how important it is for brands and publishers to take control and rebuild trust in the digital advertising industry.
Below is what you will learn from reading this article:
- Why it’s time for the industry to create an ecosystem built on trust, transparency, and choice
- What the implications are of stolen data, and how to avoid them
- What type of currency will power the next phase of the digital advertising industry
At Ogury, we understand the need for a major transformation in the digital marketing ecosystem, and we’re taking action.
Make sure to read my above Forbes article to find out more.
Thomas Pasquet, Co-Founder and CEOTags: Compliance, Data privacy, Digital advertising