Meet the Team: A Q&A with Customer Success Manager, Vicki Gruta

Jan 21, 2020

Alexandra Matthews

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In this installment of Ogury’s meet the team blog series, we connect with Vicki Gruta, Customer Success Manager based in the New York office. 

This series provides a platform for our talented Ogurians to share their Ogury journey. Read on to learn about Vicki’s road to Ogury. 

What lead you to become a Customer Success Manager at Ogury?

My career path has been an interesting one. I was a History major in college, but my first job after graduating was as an HR/Executive Assistant at a publishing company. There I learned how the media world runs from an employee perspective. I ended up sitting with the Ad Sales team there, where I learned more about advertising and discovered I enjoyed working on ad pitches and proposals. From there, I went to another publishing company as an Ad Sales Assistant, working my way up to Sales Planner. From there, I wanted to jump further into the Ad Tech world, which is how I ended up in Customer Success and ultimately at Ogury.

What advice would you give other people looking to switch careers?

If the opportunity arises, just go for it! Life is short and you never want to regret not giving something a try, especially during the early part of your career. For me, it all started with talking to an ad sales professional about what they do. I wanted to learn more about the advertising world and move into the tech space, so I did, and I’m so glad I did. 

What excites you most about working in Tech?

Advertising, marketing, and media are always changing and evolving. I love being kept on my toes with every new project that comes along and applying strategy to best communicate a core message. Each year is different from the one before. 

So, why Customer Success?

I really enjoy helping sellers craft a pitch. When I first moved out of HR, I started as a Sales Assistant, where I learned more about Ad Sales and crafting strategies to win business. I enjoy the whole process. I love creating a story from the data we have on hand and communicating it to clients. My favorite moment is working on a pitch and seeing the sellers win the business. All the hard work and thought comes to life, which is extremely rewarding. 

Vicki enjoying her downtime in her home state of California when she’s not crushing pitches

Describe your role at Ogury and the types of projects your team focuses on?

Customer Success Managers work on both pre-sales and post-sales business. Pre-sales projects support sellers when going into market and communicating the value of Ogury. We do this by creating materials for sellers. These materials include market research, sales sheets, media kits, persona playbooks, etc. We use our consented data to draw key insights which we use to tell stories for our sellers to close business. The post-sales work includes communicating directly with clients and providing them everything they need. From campaign wrap up reports to campaign case studies. There are so many fun and exciting projects that Customer Success Managers get to work on. 

Ogury employees embody GRIT. How do you apply this core value to your work?

One of the most important things I’ve learned is that you won’t win or be perfect all the time, but when you make mistakes you need to learn from them to improve. For example, if a pitch I’ve worked really hard on doesn’t get selected on the plan, I ask for feedback and re-adjust. Just never give up, and try to look at things from a different perspective. 

What is unique about Ogury compared to other companies you’ve worked for?

The start-up environment is wonderful. Ogury has grown from a start-up to a scale-up, but the hunger and passion are so strong that the start-up mentality is very active. People are open and nice and band together to get projects done. The product is so unique and gives in-depth campaign insights that no other competitor can do, and offers something so unique to the crowded advertising world. It’s so exciting to work here and to bring it out to the market.

What do you enjoy most about LIFE AT OGURY? 

  1. Everyone works together and helps each other.
  2. Collaboration with my sellers and my team.
  3. Inspiration from dedicated and passionate professionals. 
  4. The ability to grow professionally.
  5. People listen. Opinions and ideas are always heard, no matter what role you are in. 

Keep up with Vicki and the rest of the Ogury group by following us on Instagram: @weareogury