Mobile advertising: The shift from data-driven to choice-first

Jan 02, 2020

Vanessa Gentile

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I recently wrote my first piece for Forbes titled, “Mobile Advertising: The Shift from Data-Driven to Choice-First.” In this article, I discuss the importance of consumer choice, and why It’s not about collecting more data; it’s about collecting and using the necessary data, with the explicit and informed consent of the consumer.

Below are three key learnings you will gather from reading this article:

  • Which data practices are detrimental to all
  • How the fair choice model will fix the mobile ad industry
  • Why transparency is the solution

Businesses must be transparent with mobile users, especially with both the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) in effect. Ogury has been leading the charge for user consent and choice management since 2014 and continues to innovate the digital advertising industry as we enter into a new consumer-led era.

Make sure to read my above Forbes article to learn more.

Thomas Pasquet, Co-Founder and CEO

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