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The UK arm of the Interactive Advertising Bureau (IAB) has awarded Ogury with its Gold Standard Certification.
Since the company’s founding in 2014, Ogury has empowered end users to make informed choices about their mobile data. The Gold Standard certification from IAB UK furthers our commitment to transparency, accountability and the rights of end users.
The IAB UK Gold Standard has three core aims:
- To bring an end to fraudulent advertising practices.
- To increase brand safety.
- To improve the digital advertising experience for consumers.
The initiative was launched in October 2017 as part of the IAB’s commitment to raising standards in digital marketing and building a sustainable future for the industry.