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Originally conceived as a desktop technology, in-app bidding did not make its way over to mobile applications until more recently. As the world has become more mobile and application-focused, the need for a technology that can optimize publisher ad revenue yield on the mobile app side has only increased.
Ogury is, therefore, delighted to announce it is now available on AppLovin’s MAX platform as an SDK bidder.
Real-time bidding (RTB) creates more revenue opportunities and offers publishers the best possible price for their inventory when compared to traditional waterfall-based integration types.
Additionally, in-app bidding simplifies ad unit setup, enabling publishers to optimize their time while allowing them to do what they do best – create great apps.
As an official in-app bidding partner, Ogury will facilitate advertisers’ full access to more premium supply opportunities.