Ogury is awarded TAG's Certification Against Fraud Seal

Feb 04, 2021

Vanessa Gentile

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We are pleased to announce that Ogury has earned the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).

TAG is an industry body that aims to eliminate fraud and promote brand safety in digital advertising. Ogury is part of a select group of media and advertising companies that have met the rigorous requirements designed to protect advertisers, publishers, partners, and consumers from digital ad fraud.

Launched in 2016, the TAG Certified Against Fraud program has proven to be an effective tool in reducing fraudulent invalid traffic (IVT) in the digital advertising ecosystem.

Advertisers and agencies running campaigns with Ogury across various regions, including the Americas, have the assurance that their ad spend has industry-standard protection against IVT, and is independently audited to meet TAG guidelines.

TAG certification is the next step in our commitment to fight ad fraud and its harmful impact on advertisers. Last September, we announced our partnership with DoubleVerify to assist in this fight. We also launched Ogury Brand Protection, safeguarding ad investments with data safety, brand safety, and fraud prevention.

“We are very pleased to recognize Ogury with the TAG Certified Against Fraud Seal for the steps it has taken to fight fraud across the digital advertising ecosystem. While fraud is an evolving challenge, advertisers can have more peace of mind when they use TAG Certified Channels, which have been shown to have 90% less invalid traffic (IVT) than industry norms. We applaud Ogury’s commitment to combating fraud and look forward to continuing to work with them to further enhance the industry’s level of fraud prevention.”

Mike Zaneis, CEO, TAG

We will continue our fight against ad fraud with the support of industry bodies like TAG to provide our advertisers, publishers, partners, and consumers with quality and valuable ad experiences.

Evan Rutchik, President, Americas