Ogury is OMID certified by the IAB for mobile web thumbnail video

Ogury is one of the first to receive the Better Ads Certified Seal

May 18, 2021

Cymone Thomas

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We are proud to announce that Ogury is among a small handful of companies that are first to receive the Coalition for Better Ads’ Better Ads Certified Seal.

The Coalition for Better Ads aims to improve consumers’ experience with online advertising by leveraging consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.

The Coalition recently introduced a new program to review online ad experiences sold in the market. This was released to validate compliance with Better Ads Standards that aim to improve the online ad experience for consumers. 

The new initiative is part of the Coalition’s Better Ads Experience Program. We are honored to be involved in this program, as creating respectful user ad experiences is at the heart of what we do. Upholding the Better Ads Standards is not only good for consumers, but it also benefits advertisers and publishers.

We pride ourselves on providing only full-creative visible formats, such as our award-winning Thumbnail Ad. In addition to providing a quality experience with our ad formats, we also protect our partners against unsafe and toxic data, inappropriate content and all types of fraud.

“The Better Ads Standards identify the ad experiences that are least preferred and most annoying to consumers, falling beneath a threshold of consumer acceptability. This program responds to strong interest from companies that sell ad experiences for the ability to demonstrate their adherence to the best practices embodied in the Standards to their business partners.”

Neal Thurman, director of the Coalition for Better Ads

We look forward to partnering with the Coalition for Better Ads as we continue to pioneer ethical and sustainable practices within the advertising ecosystem.

Benjamin Lanfry, VP Publisher Partnerships

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