Ryo Matsumoto takes on the role of Country Manager Japan to bring the company’s future-proof advertising technology to the Japanese ad industry

Ogury is expanding its business in Asia with a new Japanese office. The company’s local activities will be led by Ryo Matsumoto, Country Manager based in Tokyo. 

Just 8 years after its foundation, Ogury has become a global leader in digital advertising, providing the Japanese industry with the sustainable tech solutions it has been looking for to deliver outstanding performance whilst respecting user privacy. Ogury’s offering is unprecedented in the Japanese ecosystem and should make it the preferred mobile advertising partner for brands, agencies and publishers. As a matter of fact, Dentsu International – Japan Office (DIJ) is already working actively with Ogury. “As a pioneer in the digital advertising space, DIJ is always seeking innovative technologies that can allow brands who work with us to engage users in a respectful manner. This is why we’ve chosen to partner with Ogury, and test their mobile advertising solution as an early adopter in the region,” commented Ron Tolentino, Head of Products and Solutions at DIJ.

At the helm of this expansion, Ryo Matsumoto will lead Ogury’s business operations and development in the region from the Tokyo office. In his remit, he will spearhead the launch of Ogury and its unique offer in the Japanese market. Ryo will be in charge of building the best in-class team of digital advertising experts, from both a brand and publisher perspective, and leverage his knowledge of the Japanese industry for a successful localization. 

With 15 years of experience in Marketing and Sales, Ryo Matsumoto started his career working for major global brands such as L’Oréal, BMW, Philips and Johnson & Johnson. In 2014, Ryo joined AdTech company Criteo as Marketing Manager APAC. Most recently, he climbed up the ladder at GumGum, a tech and media company specializing in contextual intelligence, where he went from being the company’s first hire in Japan to becoming Head of Sales Japan.

Ogury’s decision to open an office in Japan was motivated by the country’s position as the world’s 4th biggest spender in digital advertising with $18.99bn spent in 2021 – the country is expected to remain in the top 5 for many years to come – and the share of mobile ad spend in the market, which represented 72.2% of total digital ad spend in 2021 and is set to amount to 74% by 2025. 

“The Japanese market has a huge potential for growth and we’re proud to welcome Ryo onboard as Country Manager Japan to help us crack it,” said Geoffroy Martin, Chief Operating Officer, Ogury. “Ryo is a true local marketing expert who deeply understands the market specifications, and I have no doubt he will enable us to achieve this critical milestone in the company’s international growth and scale up our activity in the region.”

“Ogury enters Japan with perfect timing, as users are more and more cautious about their privacy, and so are the brands who try to connect with them,” shared Ryo Matsumoto, Country Manager Japan, Ogury. “Their unique technology offers an extensive knowledge of audience interests. It will give local marketers the chance to truly understand local consumer behavior, which will be a perfect fit for the data-oriented Japanese market.”