We’re delighted to share the news that Ogury has won two awards at Le Grand Prix de la Vidéo Numérique in France. These awards recognize innovation in digital video, and are decided by a jury of 30 digital marketing, advertising, eCommerce and media experts.
Ogury has been recognized for implementing the most successful video advertising strategy in two categories:
Best video for a branding campaign: IBM
IBM, a world leading computer and technology company, partnered with Ogury to create a mobile advertising campaign that promoted its IT solution for businesses, encouraging them to adapt to new working behaviors in the global pandemic.
Best video for a promotional campaign: La Banque Postale
La Banque Postale, a well-known banking solution in France, partnered with Ogury to promote its free online tutoring offer and attract new customers to its banking solution.
These award-winning campaigns both leveraged Video Chooser, which provided users with a choice of which ad they wanted to watch. These two campaigns delivered exceptional results, including a high Viewable Video Completion Rate (V2CR), which is calculated by multiplying VCR with Viewability.
A big thank you to our partners IBM and La Banque Postale for their trust, and to the Ogury France team for their work on making this success possible.
Olivier Marty, Brands Director FranceTags: Awards