The California Consumer Privacy Act (CCPA) is now in effect and is dominating headlines.
Sound familiar? The General Data Protection Regulation (GDPR) shook the industry by providing the strictest set of data privacy laws to date. GDPR now provides European consumers with rights when it comes to their online data.
Not one to be overshadowed by our friends across the bond, the CCPA has been implemented to also protect users’ personal data by regulating its collection and use.
It’s about time, right?
Users have always deserved a clear, explicit and unambiguous choice over sharing their data or not for specific usage, such as marketing. And now it is enforced by law. This will impact all of us, with the effects of the CCPA stretching far beyond the borders of the golden state.
I’m sure you’re aware how important this is. And I’m also sure you have a lot of questions…
- Like “how is CCPA different than GDPR?”
- And “what does the CCPA give users access to?”
- Also, “are there any other similar state-wide regulations?”
As leaders in data privacy compliance, we are asked these questions regularly by our partners and are dedicated to passing along our knowledge to educate our partners on the intricacies of the legislation.
Are you already up to scratch with the CCPA, or is your knowledge still a bit rough around the edges? If you’re leaning towards the latter, give us five minutes of your time and you’ll have a more thorough understanding of CCPA compliance for advertising.
Continue your knowledge journey by downloading our CCPA FAQ. If you still have questions, make sure to reach out to CCPA@ogury.co.
Evan Rutchik, US CRO