I’m going to be totally honest with you.
This isn’t the first report that studies consumer attitudes towards mobile advertising.
Nor is it the first to survey consumers’ feelings around data privacy and personal data.
So, given how busy you are, why should you go out of your way to read it?
Here are three reasons:
#1 Mobile is changing fast, and so are users
Any organization with a desire to grow and thrive today knows the importance of engaging consumers on mobile with effective digital advertising.
But technology is changing faster than ever. And human beings can be fickle and unpredictable at the best of times.
Staying up-to-date with how consumers feel right now has never been more pressing.
#2 The new era of GDPR
This year has been marked by a series of headline-grabbing data scandals. Many involving the biggest household names amongst the tech giants.
The net result? Consumers are understandably cynical about their data privacy.
New laws such as GDPR and CCPA have been introduced to protect them. But more than ever, they’re aware that their data is coveted by organizations online.
In this new climate, any consumer research that came before is now confined to the history books.
#3 We surveyed 287,000 real people
This isn’t your average sample set.
When more than 4.7bn people have access to a phone today, a standard two or three thousand respondents is insufficient.
We asked over 287,000 consumers for their opinions on mobile marketing and data privacy.
It makes The Reality Report the largest research study of it’s kind. With numbers like these, you can draw real conclusions.
So, what’s inside the report?
A quick rundown:
- 35 pages of facts, statistics, and analysis of how consumers really feel about mobile marketing, advertising, and data privacy.
- The opinions of well over a quarter of a million consumers from six countries; USA, UK, France, Germany, Italy, and Spain.
- Evidence that it’s time to give consumers a fair value exchange for their data, and evolve the industry from ‘data-driven’ to ‘choice-first’.
You’ve put a lot of effort and budget into securing the attention of your consumers on mobile with digital advertising.
Now get a real understanding of how they feel about your advertising.
If you have any queries or comments about The Reality Report feel free to contact me directly – firstname.lastname@example.org
Max Pepe, VP MarketingTags: Data privacy, Digital advertising, Research