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We are thrilled to announce that our Thumbnail Ad campaign with BNP Paribas has won ‘Best B2B video campaign’ at Le Grand Prix de la Vidéo Numérique. This is the fourth award for this campaign in 2021.
These awards recognize innovation in digital video and are decided by a jury of 30 digital marketing, advertising, eCommerce and media experts.
This multi-award-winning campaign leveraged our proprietary Thumbnail Ad, a picture-in-picture mobile video format that puts the consumer in control of how they consume the ad. The campaign achieved 90% full-creative VCR – a key standard that accurately measures the real impact of a video campaign.
Read more about the Thumbnail Ad campaign in this article (content in French).
A big thank you to BNP Paribas and Havas Media France for their trust, and to the Ogury France team for their work on making this success possible.