Comprehensive brand protection
Safeguarding your investment with Fraud Prevention, Data Safety and Brand Safety
In an AdTech ecosystem rampant with toxic data, questionable content and fraud, it’s not enough to meet minimum standards. Ogury goes further than the rest by offering the highest performance while respecting user privacy, with fraud prevention technology that serves ads to humans in safe environments.
<1% Invalid traffic
100% User privacy
>99% Brand safety
Ogury inventory quality as measured by third-party verification vendors
Ad fraud is the practice of fraudulently representing online advertising impressions, clicks or data events to generate revenue. It costs advertisers billions each year. Reporting on post-impression fraud is a start, but pre-bid detection and avoidance protects your brand dollars and ensures your impressions are delivered to real consumers.
IAB Transparency measures
Ogury supports IAB’s transparency initiatives of App-Ads.txt, Ads.txt and Sellers.json, and uses these measures for verified inventory.
Pre-bid fraud avoidance
Applied to every impression by default. IAS & DoubleVerify’s solution detects and avoids all types of fraud pre-bid, proactively safeguarding your dollars and guaranteeing <1% fraud against IAS & DoubleVerify measurement.
TAG Fraud-free certification
Ogury campaigns are protected against invalid traffic and are audited to meet TAG guidelines.
<1% invalid traffic
These measures result in <1% invalid traffic, as measured across verification partners.
Without assessing the data used for campaigns, advertisers may unknowingly target consumers with toxic data. This puts brands at legal and reputational risk, creating distrust with consumers and compliance issues with GDPR, CCPA and other privacy legislation.
- Respectful of privacy:
Ogury’s Personified Advertising Engine is fueled by ID-less and Cookieless data for precise targeting.
Learn how Personified Advertising respects privacy
- GDPR and CCPA compliant.
- 100% TCF V2.0 compliant inventory:
consumers can allow or withhold consent and also exercise their ‘right to object’ to data being processed.
Discover more about our TCF V2.0 compliant inventory
100% user privacy
Brand safety requires careful placement of ads in trusted environments so that they do not show alongside sensitive or inappropriate content.
- Direct publisher integrations (no intermediaries) with manual vetting to ensure appropriate content for our advertisers.
- Only Apple App Store and Google Play Store apps are considered for ad placement.
- Brand Safety and Suitability measures include:
Standard Brand Safety
(pandemics, natural disasters...)
Brand Specific Control
>99% Brand Safety