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Of all the players we called on for this campaign, Ogury was the one that gave us the highest performance. The indicator developed by Ogury allows us to measure the real impact of our digital videos. Because a high completion rate without visibility does not allow us to really reach our branding objectives.Céliane Grevy
Marketing & Digital Acquisition Manager, MINI France
ChallengeAdvertisers have understood that mobile, unlike television or shared computers, allows them to reach consumers on the most personal medium available. However, brands are still struggling to measure the real impact of a video campaign on mobile. In addition, they need to ensure that their video message does not interrupt the reading of a mobile site page or the navigation on an application.
SolutionThis is why Ogury has created a format that combines total visibility with respect for the user experience. The automotive brand MINI, in partnership with Amplifi, used it to promote the Clubman Canonbury edition, a vehicle particularly suited to young couples, parents with one or two children and mainly city dwellers.
- Less intrusive advertising
- Beyond traditional standards of visibility
ResultsAware of these pitfalls, Ogury has developed ad formats that are throughout the whole video. As part of a two-year collaboration between the car brand and Ogury, this campaign enabled MINI to achieve a 77% visible video completion rate, based on an 81% completion rate and a 95% viewability rate. Better still, the campaign achieved a 68% target coverage rate among 25/49 year olds. Goal achieved. Watch full video here
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