News Room

Here you'll find all the latest Ogury news, recent press coverage and announcements.

For media enquiries contact press@ogury.com

News

Founded in 2014, Ogury is the creator of the first advertising engine driven by user choice. Ogury Advertising Engine powers a new trusted mobile advertising ecosystem, founded on user consent and preferences towards data sharing and ad experience.

Read our top news and see us in the press below.

Turning Global Data Protection Into Global Opportunity

Article written by Raphael Rodier. When GDPR came into effect in 2018, many predicted...

Intelligent targeting based on app usage helps Sixt...

An enormous advantage that programmatic advertising offers is the targeted addressing...

Video Advertising: mobile users can choose between...

Ogury just launched a new feature that offers mobile users choice regarding the ad...

Ogury gives mobile users the possibility to choose...

Ogury, the creator of the first advertising engine driven by user choice, launches...

What digital advertising players can learn from Spotify

Spotify has achieved success by adopting a model that most publishers and brands...

April 28, 2020

Ogury gives control back to users over their advertising...

With Ogury's Video Chooser, users can choose between three video ads. Among other...

Ogury launches a new ad format, Video Chooser

Ogury launches Video Chooser, a new format that enhances users' recall of the ads...

Ogury launches Video Chooser. The Italian branch closes...

The new format allows the user to choose which brand to interact with. Luca Panella,...

Ogury Launches Interactive Ad Format Video Chooser

Ogury, the creator of the first advertising engine driven by user choice, today [28...

Consent in favor of mobile advertising: the Decathlon...

Google and third party cookies, Ogury's thoughts

Interview with Francesca Lerario. Google says goodbye to third-party cookies. How...

April 10, 2020

From data-driven to choice first advertising

Written by Gonzalo Figares. The quest for performance has brought digital advertising...

April 07, 2020

How marketers are injecting trust into digital advertising

Written by Raphael Rodier. Legislators around the world are introducing new regulations...

March 24, 2020

From a data-driven to a choice-driven advertising

Elie Kanaan, Chief Strategy and Marketing Officer at Ogury. The quest for performance...

March 03, 2020

Ogury Italy, Francesca Fernandes is the new Account...

Ogury Italy strengthens its team with the entry of Francesca Fernandes as Account...

March 03, 2020

The Era of Digital Integrity: From Data-Driven to Choice-First...

Writing exclusively for ExchangeWire, Raphael Rodier, Chief Revenue Officer international...

March 02, 2020

Mobile advertising: from data to choice

Gonzalo Figares, Managing Director of Ogury Spain and Latam VP, talks about the future...

February 26, 2020

Digital advertising, interview with Francesca Lerario...

Francesca Lerario, Managing Director of Ogury Italy, talks to us about digital advertising,...

February 25, 2020

What do the roaring 20s have in store for mobile advertising?

Answered by Raphael Rodier. The 2010s will go down as one of most influential decades...

February 24, 2020

The success of programmatic advertising lies in the...

Byline by Jan Heumüller. According to Emarketer, the Programmatic Ad spend in Germany...

February 18, 2020

Transparency is the future of marketing

Interview with Paulina Diaz. Consumer choice takes precedence over data. "Are you...

February 11, 2020

The GDPR and CCPA: is digital advertising going in...

Data protection is driving the market towards new horizons. We delve into the topic...

February 05, 2020

Black Friday: The seasonal event that generates the...

With a 23% increase over a standard week, in 2019 Black Friday was the seasonal...

February 04, 2020

Ogury Italy, digital ethics and data protection challenges

Ogury Italy explains how personal data protection represents a global challenge today,...

February 03, 2020

The Rest of the World Has Finally Caught up With Data...

Monday, January 28 marks the 13th celebration of Data Privacy Day in the U.S., and...

January 28, 2020

Data Privacy Day 2020: How the Ad Tech Industry is...

Every 28th of January, the technology sector marks Data Privacy Day, a Council of...

January 28, 2020

Ogury raises € 45 million in new funding

Specialized in user consent, the young French company, already established in the...

January 14, 2020

How Prepared Is Your Company for CCPA? Take the Quiz

The end of the year is always a fraught time, as people hustle to fulfill their personal...

January 08, 2020

Ogury prepares for its global expansion plan

New data protection regulations, such as the GDRP, have tested the management of...

January 07, 2020

This company wants you to stop giving away your data...

The French company Ogury has created a tool that allows users to choose what information...

December 18, 2019

Critical upheaval in mobile advertising: trust instead...

By Jan Heumüller. Today's digital economy owes a lot to the meteoric rise of mobile. The...

December 16, 2019

Why the Private Sector, Not Just Governments, Needs...

By Raphael Rodier. The technology industry has had a tumultuous year. Many organizations...

December 12, 2019

Mobile advertising: the shift from data driven to choice...

By Ernst Dirkzwager. In 2020, it's all about collecting and using data that the consumer...

With the arrival of regulations, a new digital marketing...

By Paulina Diaz. New user data privacy regulations are often seen as tax issues,...

The advertising startup that invests in informed consent

The model of the Anglo-French company Ogury meets the GDPR's requirements, where...

The Privacy Zeitgeist Means User Consent Is the New...

Ad tech will need to reinvent itself or die, and anyone fighting the global wave...

Ogury Raises $50 Million On A Mission To Help Apps...

Mobile data company Ogury raised $50 million in Series C funding on Thursday with...

Mobile ad tech firm Ogury raises $50m

While it might feel like ad tech has been in a perpetual “winter is coming” state...

Ogury Raises $50 Million USD to Lead Adtech into The...

NEW YORK, Dec. 5, 2019 /PRNewswire/ -- Ogury, the creator of the first...

London ad firm Ogury raises $50m to fuel international...

London-based mobile advertising firm Ogury has raised $50m (£38m) in fresh funding...

Mobile ad tech firm Ogury raises $50m

While it might feel like ad tech has been in a perpetual “winter is coming” state...

Adtech: Ogury raises 45 million euros in a declining...

With this new funding, the French start-up proves that the advertising sector can...

2020: the era of transparency

By Paulina Diaz. There are many critical voices in Mexico about the state of digital...

From data-driven to choice-first: Mobile advertising’s...

By Niall Hogan. Alongside the increasing dominance of mobile, is lower consumer trust...

Find a company that’s future-facing and hire a great...

Jumping ship to a new opportunity always carried both risk and reward, Ogury's new...

[Interview] Ernst Dirkzwager: Data is important in...

Ogury recently opened an office in Amsterdam, the company's 23rd branch, which is...

Mobile Advertising: The Shift From Data-Driven To Choice-First

It’s not about collecting more data; it’s about collecting and using the necessary...

How to Prepare for California Consumer Privacy Act...

In the wake of numerous high-profile data scandals, and the 2018 passage of the GDPR,...

Closer than you think: A new reality for digital marketing...

By Paulina Díaz, Managing Director at Ogury, Mexico. There are many critical voices...

Ogury to double APAC hub headcount as need for data...

Paris-based martech firm Ogury, which launched its APAC hub in Singapore earlier...

London-based martech startup Ogury expands into the...

London-based martech startup Ogury is announcing its expansion into the Asia-Pacific...

Amazon Prime Day: Friend or foe of Amazon’s biggest...

Amazon is the major leader and disruptor in ecommerce since coming to market. Its...

What I've Learnt: Raphael Rodier, Chief Revenue Officer...

Raphael Rodier has worked in digital marketing for the past 15 years, previously...

Ogury opens in Amsterdam. "Our added value is in first...

Mobile journey marketing engine: Ogury launches in the Netherlands with Ernst Dirkzwager...

The importance of understanding the user's mobile journey

Byline by Gonzalo Figares. Today, a fundamental value that we must take advantage...

The Most Popular Apps in France According to Ogury

Ogury, a company specialized in mobile marketing and more specifically in consent...

Twitter Pauses Phone Number Matching After Security...

Twitter has temporarily suspended tools that allow marketers to match phone number...

Consent-Marketing: What can annoy the user quickly

Opinion piece by Jan Heumüller. With the basic data protection regulation, the...

Inside Ogury: Should Digital Marketing Be Driven By...

Jean Canzoneri and Elie Kanaan were interviewed in Ogury's office in Paris for the...

Media Coverage
September 30, 2019

Ogury's Unique Marketing Told by Jules Minvielle, COO...

Founded in 2014, Ogury is the creator of the first marketing engine driven by user...

Media Coverage
September 23, 2019

Mobile browsing and vocal search: beware of data. Ogury...

Interview with Jules Minvielle. Mobile browsing and apps have rivolutionized the...

Media Coverage
September 19, 2019

Digital Video 2019 - Latin America

By Matteo Ceurvels - Interview with Paulina Diaz. Latin America's digital video market...

Media Coverage
September 19, 2019

Why Marketers Should Find the Positives in GDPR

Opinion piece by Raphael Rodier. The introduction of GDPR in 2018 was arguably the...

Media Coverage
September 17, 2019

Five Trending Ad Tech Startups

Although investments in ad tech are diminishing, these companies have managed to...

Media Coverage
September 11, 2019

Useless costs, annoyed users: this way we cannot survive

Byline by Gonzalo Figares. There are many critical voices in Spain regarding the...

Media Coverage
September 05, 2019

Wasted spend, annoyed users - digital marketing won't...

Opinion piece by Raphael Rodier. It’s been just over a year since GDPR came into...

"In the Kingdom of Data, the Consumer Is King"

Byline by Jean Canzoneri. "Internet users have become aware of the value of their...

How Technology Companies Can Establish and Benefit...

Today’s consumers are aware that their data is valuable and their online privacy...

GDPR: a new value for organizations?

For Jean Canzoneri, co-Founder of Ogury, it's time to appreciate the opportunity...

Love Island goes to two series a year in 2020

BBC News used Ogury Active Insights data to evaluate the success of the Love Island...

The best digital marketing stats we’ve seen this...

A recent study by Ogury suggests that current marketing methods are putting off...

Consumers Dislike Targeted Ads, Resent Privacy Intrusion

In order to justify their aggressive data-tracking practices, marketers, publishers...

July 11, 2019

Ogury Reports 55% Mobile Users Want to Change the Way...

Ogury, a technology company specialized in Mobile Journey Marketing (MJM), today...

International survey shows badly targeted mobile promotions...

Only 18% of mobile web users from France, Italy, Spain, Germany, the UK and the USA,...

Ogury Italy to reach 25% growth

Italy is a leading market for the mobile journey marketing specialist

Time to Change The Way Digital Marketing is Done: from...

Ogury today released the second installment of its consumer survey, named "The Reality...

Spanish users are annoyed by advertising on their mobile

According to a recent study by Ogury, current digital marketing practices fail to...

Ogury: the challenge of data is growing

Ogury's ‘The Reality Report’ research raises the alarm for brands and publishers

French users are tired of digital marketing

Global study of 287,000 users reveals it’s time to change from data-driven to choice-first...

Ad acceptance : get the user on board

A study suggests that personalized advertising is rejected by users

Personalized advertising annoys consumers

Users who receive customized ads are skeptical, according to a survey by Ogury

How do we boost transparency in digital advertising?

We ask members of IAB UK’s Mobile Steering Group Committee for their views on industry...

Hype, millions raised and failure: welcome to fintech

The emerging financial technology sector has big challenges to overcome

Consumers Still Do Not Understand How Companies Use...

More than one year after the implementation of GDPR in Europe and with...

Consumers remain largely unaware about how their data...

A year on from the implementation of GDPR, a large chunk of consumers around...

Google targeted as GDPR hits one year

A year on, surveys suggest users still feel in the dark about how their data are...

GDPR: A ‘Y2K’ moment or a sea change for the digital...

Consumers' lives haven't changed that much but marketers are much more cautious while...

GDPR : consumers still don’t understand

Coinciding with the first anniversary of GDPR, Ogury ran a survey of over 287,571...

Privacy Regulations One Year On: in Europe, there is...

On GDPR first anniversary, the awareness of privacy policy is still low, Ogury's...

GDPR One Year On: Survey Findings Show Consumer Awareness...

A staggering eight percent of consumers globally feel they have a better understanding...

Despite GDPR chaos: Users are likely to share their...

The GDPR is now one year old. However, for consumers and companies it has a limited...

Mysterious GDPR - a third of German users don’t not...

Only seven percent of German consumers claim they have a better understanding of...

A year after GDPR’s introduction, consumers are still...

55% of consumers claim they don’t understand how their data is used one year after...

Consumer awareness with data use is concerningly low...

Only 8% of consumers worldwide believe that they understand better how companies...

Ogury Announces Major Updates to its Consent Manager

Consent Manager's Fair Choice marks the beginning of a new era where mobile users...

Offer mobile users the choice to pay a "fair price"...

Ogury is testing a feature allowing mobile users to understand the value of their...

C-suite career advice: Jean Canzoneri, Ogury

Jean Canzoneri is CEO of mobile journey marketing firm Ogury.

An open letter to marketers on consumer respect

Last year was a year to remember for us all. From the newly implemented data privacy...

Internet: pay to not share personal data

Ogury offers a new tool to help publishers make up for their revenue shortfalls....

Ogury Launches Ogury Consent Manager to Strengthen...

Ogury, a technology company specialized in Mobile Journey Marketing (MJM), recently announced...

Pay or share data, a new deal for app users

Pay a few euros to access a mobile app content or don’t pay with money and share...

Ogury Announces $100 Million in Revenue Furthering...

The company continues to see growth and is anticipated to excel globally in 2019

Lonely Hearts Spurn Dating-App Monogamy

This Valentine’s Day, lonely hearts will most likely be using more than one app...

Is it time for an mcommerce holiday?

Empty stores in December, a popular hallmark of apocalyptic doom, might mean something...

Ogury, the 100% cloud scale-up

Founded 4 years ago, Ogury already hits more than 100 millions in revenue

Gonzalo Figares named MD of Ogury in Spain and VP for...

Ogury hired Gonzalo Figares as new Managing Director for Ogury in Spain and VP for...

Tailoring Your Mobile Strategy To Connect With Consumers

Americans spend roughly five hours a day on their mobile devices, according to Flurry...

19 Ideas on How to Push Yourself to the Next Level

When it comes to success in any area of your life, continuous improvement is part...

August 14, 2018

UK fintechs aren't eating the banks' lunch just yet

Mobile data analytics company Ogury carried out a study of just over 1.5m mobile...

Number of new football followers increases after the...

The number of new football followers increased in Spain grow by 13% during the celebration...

Beyond GDPR : privacy has a cost

Internet is now a mature market that requires transparency and fairness

Ogury Strengthens Position as a Data Company

Interview with Francesca Lerario, MD at Ogury Italy.

The quiz that proves you know nothing about GDPR

GDPR comes into effect on May 25th and if you’re not ready it’s going to hurt

If it runs on garbage data, your beautiful machine’s...

As competition around algorithms will remain the most heated battleground for ad...

Elie Kanaan named CMO of Ogury

He will globally lead marketing and communications departments of the company

Jean Canzoneri (Ogury) « Analysing raw signals to...

His company hypergrowth helped him win the 2018 KPMG Scale-Up Award

Ogury Continues its Growth and Acquires Adincube

The mobile data company announces the acquisition of Adincube, the mediation solution...

Ogury launches Active Insights, the first solution...

The new solution provides a complete picture of all the apps that matter to publishers

Ogury launches Active Insights, a competitor intelligence...

The technology company says it has created the "first complete app ecosystem intelligence...

Ogury: "We Expect a Double-Digit Growth in Italy"

Mobile World Congress: Ogury presents an advanced platform for mobile app publishers....

Dating App Study Shows You Probably Deleted Tinder...

Dating is exhausting. Online dating is even more exhausting. Tinder, Bumble, OkCupid,...

One Out of Three Relationships Starts Online. Dating...

Badoo, Lovoo and Tinder are the most downloaded apps in Italy, according to Ogury...

Ogury: «GDPR, for Users the Trade-Off is Easy: Thanks...

Jean Canzoneri, CEO and Founder at Ogury, and DailyNet analyzed the requests and...

Discover the positive side of GDPR

The upcoming GDPR might end up as a positive thing for publishers

Media Kit

The following media kit includes everything you will need to represent Ogury in the press and media. Please use the following assets to support all coverage and stories.

Ogury One Liner

Ogury brings advertisers, publishers and consumers together in a trusted digital ad ecosystem. Exchanging value, driven by consumer choices.

Ogury Boilerplate

Ogury is the creator of the first mobile advertising engine driven by user choice. Ogury is a global organization with 400+ employees across 10 countries, working with 1500+ brands and 3500+ publishers to establish a trusted digital advertising ecosystem, driven by user choice. Ogury Advertising Engine is an integrated stack of technology, from consent management to user engagement, designed and optimized for branding campaigns on mobile. It uses safe data to deliver relevant ads in a brand safe and fraud-free environment.

Ogury Fact Sheet

To get a full overview of Ogury's purpose, values, products, timeline, funding and vision please download our fact sheet.

Logo & Icon

The Ogury logo has been customized to create a unique, modern & characterful wordmark with rounded edges & lowercase type. We want it to be immediately identifiable and so its use must be consistent.

Brand Guidelines

When using the Ogury logo, or representing Ogury with any form of design, please follow the full brand guidelines available here.