News Room

Here you'll find all the latest Ogury news, recent press coverage and announcements.

For media enquiries contact press@ogury.com

News

Ogury, the Personified Advertising company, has created a breakthrough advertising engine that delivers precision, sustainability and privacy protection within one technology stack, built and optimized for mobile. Founded in 2014, Ogury is a global organization with 350+ employees, including 100 engineers across 11 countries.

Read our top news and see us in the press below.

Movers and Shakers: Dentsu, Asda, AMV BBDO, Fuse, Publicis,...

Welcome to Campaign's weekly round-up of the hires, departures and promotions across...

Media Coverage
September 09, 2021

Ogury’s Raphael Rodier on motivation, work-life balance,...

Today’s ‘Day in the Life’ features Raphael Rodier, Global Chief Revenue Officer...

Media Coverage
September 07, 2021

Ogury appoints Fabien Magalon as new Chief Publisher...

The manager will lead the international team dedicated to publishers.

Media Coverage
September 06, 2021

Fabien Magalon, Chief Publisher Sales Officer at Ogury

Former Managing Director at Alliance Gravity Data Media, Fabien Magalon joins Ogury...

Media Coverage
September 06, 2021

Fabien Magalon - Chief Publisher Sales Officer at Ogury

Fabien Magalon - MD at Alliance Gravity Data Media since 2017 - joins the leader...

Media Coverage
September 06, 2021

IBM gives control of its advertising to the mobile...

IBM called on Ogury, the world leader in mobile brand advertising, for its digital...

With Ogury's Thumbnail format, BNP Paribas gives control...

Interview with Olivier Marty, Sales Managing Director at Ogury

Ogury monetizes new premium inventories on mobile web

Ogury accelerates its development and announces partnerships with a dozen of publishers...

Ogury attracts Ouest France, Unify, Cerise Media, Planet...

Ogury announces the integration of publishers such as Ouest France, Unify (TF1 group),...

Ogury Conquers Mobile Web Premium Publishers

These include: Besoccer, Cerise Media, Euronews, ET Net, Falke Media, 

Ogury Conquers Premium Publishers with its Solutions...

The company's portfolio is constantly being enriched through relevant partnerships....

Christophe Parcot, Chief Operating Officer at Ogury

Ogury announced the appointment of Christophe Parcot as Chief Operating Officer....

Ogury Appoints Christophe Parcot as Chief Operating...

“As we are accelerating our growth with the launch of AI powered personified advertising,...

Ogury, Christophe Parcot appointed Chief Operating...

Ogury announces the appointment of Christophe Parcot as Chief Operating Officer....

Viewability and online advertising, an opinion piece...

Luca Panella, Managing Director of Ogury Italia, explains the concept of "viewability":...

Ad viewability: how to guarantee a true and fair measurement?

Time spent online has exploded, and video is emerging as the format consumers prefer...

"Ad viewability: a definition to review", by Olivier...

The standard that defines video ad viewability as: at least 50% of an ad must be...

Navigating the new frontiers of mobile advertising

Raphaël Rodier, global chief revenue officer at Ogury, details the opportunities...

Mobile video: how brands and publishers can turn it...

The pandemic and the following lockdowns have deeply changed consumers behaviours....

With Ogury's Video Chooser, La Banque Postale give...

La Banque Postale, a subsidiary of La Poste Group, has chosen Ogury to boost...

Cookieless: Ogury reveals its technology for audience...

The mobile brand avertising player, Ogury, released its solution Personified Targeting,...

Ogury reveal Personified Targeting, an AI-powered technology

Ogury has announced the release of Personified Targeting, a ‘breakthrough’ AI-powered...

Consumer privacy and audience detection: Ogury Personified...

Ogury Personified Targeting is an AI-based platform that combines consumer privacy,...

Ogury presents the tech revolution of Personified Targeting

A system based on artificial intelligence to identify relevant audiences on mobile...

Ogury introduces its technology Personified Targeting

Ogury, a global technology leader in mobile brand advertising, announced the launch...

Top marketing tips: With ad viewability, 20/20 vision...

In an increasingly complex media world, advertisers still struggle when it comes...

How can publishers stand against the digital duopoly?

The word publisher can conjure up many different things to different people. Some...

Luca Panella, Ogury. How to leverage mobile video ad...

Luca Panella, Managing Director of Ogury Italia, explains how to capitalize on the...

Publishers: how to move away from desktop formats

2021 promises to be a year of rebound for digital ad spending. An opportunity for...

Here, there and everywhere: the best ads move with...

How to unleash the positive power of advertising, while respecting the consumer

What's the impact of the pandemic on publishers? Fabio...

The Head of Publishing Development Southern Europe of the company specialized in...

Small attentions to improve employees well-being

Mariabrisa Olivares, Chief People Officer at Ogury, has been invited to a live broadcast...

Online publishing: Ogury discuss opportunities for...

Fabio Zoboli, Head of publishing development – Southern Europe at Ogury analyzes...

How to play outside the duopoly’s publishing rules

Today, the word ‘publisher’ encompasses a wide group of publications. From traditional...

Organizational changes at Ogury

Brand advertising expert Ogury announces several internal announcements in his top...

Ogury: increase in revenue and internal changes in...

Mobile brand advertising expert Ogury announces several internal announcements in...

London AdTech Ogury grows revenue to £95m

The mobile brand advertising firm says the double-digit jump in sales was...

Ogury announces organizational changes: Francesca Lerario...

Ogury Italy will now be led by Managing Director Luca Panella, and Fabio Zoboli joins...

Advertisers Need to Refocus on the Fundamentals in...

The year 2020 was not a good year for predictions. When the virus hit, all predictions...

How do you solve a problem like... making the case...

Each week, we ask readers of The Drum, from brands, agencies and everything in between,...

Ogury announces new mobile ad format for publishers:...

Ogury works with 3,500 publisher partners and is the creator of the world’s first...

What will 2021 bring for the advertising industry?

2020 has been a dramatic year for the UK and global advertising industry. Google...

Striking the Right Balance Between Ad Revenue and Online...

Increased time on mobile comes at a steep price. Users are more susceptible than...

How to build a brand identity in 3 steps

Podcast with Elie Kanaan, CMO of Ogury, the global leader of mobile brand advertising

Challenges, Opportunities, and Partnering with Ogury:...

Whilst the events of this year have brought disruption to the ad tech industry, opportunities...

The Twelve Labours of the AdTech industry in 2021

2020 is not over yet and the advertising market has already faced two crisis and...

Q&A with Ogury: User-Driven Mobile Advertising and...

There used to be a time when handshakes and words were enough to bind a contract,...

Enough with the deceptions, data safety is a priority

Francesca Lerario, Managing Director Italy, retraces with us a year full of changes

Ogury launches ‘Thumbnail Ad’: Non-fullscreen format...

Ad tech firm Ogury has launched Thumbnail Ad, a non-fullscreen format built specifically...

Ogury releases a non-fullscreen ad option known as...

Choice-driven advertising firm Ogury has released a thumbnail ad format specifically...

Ogury launches Thumbnail, a non full screen mobile...

The discrete ad format appears in a precise location within the app and provides...

Ogury releases Thumbnail, a discret ad format for mobile

Ogury, the global leader in choice-driven advertising announced today the release...

Ogury launches Thumbnail Ad, the first non-fullscreen...

Thanks to this picture-in-picture format, publishers benefit from 100% incremental...

Ogury announces the launch of Thumbnail Ad, the first...

Ogury announces today the launch of Thumbnail Ad, the first non-full-screen video...

Unmasking app spoofing for publishers

Increasing amounts of publishers are transitioning from print to digital to widen...

The new challenge of mobile advertising

Francesca Lerario invited by Tom's Hardware live YouTube streaming program

Data Safety: the pillar for a trusted relationship...

Data collected for advertising purpose without the explicit and traceable consent...

Data Safety: why it's essential and how to guarentee...

In digital advertising, brand safety and fraud prevention are common themes.

Toxic data can harms brands and publishers

Interview of Francesca Lerario, Managing Director at Ogury Italy

Ogury innovates to fight ad fraud

Ogury partners with DoubleVerify to eliminate ad fraud and its harmful impact on...

Privacy Shield abandonment shows businesses need to...

Privacy Shield’s invalidation shows data practices are under greater scrutiny than...

Adtech’s regulatory reckoning: It’s time to do...

If GDPR, CCPA, and all the emerging regulatory acronyms make you cringe, you’re...

Media Coverage
September 28, 2020

The next big challenge for the NHS Covid-19 app: How...

The NHS Covid-19 app will need millions of people to download it. Can it win their...

Media Coverage
September 25, 2020

Ogury signs a partnership with DoubleVerify and launches...

According to Luca Panella, Sales Director Italia, It's a great step towards

Media Coverage
September 16, 2020

Ogury fights against "in-app" fraud

Ogury has developed two new tools to prevent ad fraud, especially app spoofing

Media Coverage
September 16, 2020

Ogury announces a solution againt app spoofing

Ogury, the leader of consented mobile advertising, announces the release of a technology

Media Coverage
September 16, 2020

Data Safety: a new key pillar for the future of advertising

Gonzalo Figares explains why Data Safety is strategic to protect your brand

Media Coverage
September 15, 2020

What is toxic data and why should marketers care?

Brands safety has so far focused mostly on media placement but with consumer concerns...

Media Coverage
September 02, 2020

Opinion | Towards a New Golden Age of Online Advertising

By Habenn Bereket The dawn of digital advertising has led to a race for performance...

Mediatyche podcasts: navigate safely, marketing permitting

The subject of this new Audio On podcast is now a cross-cutting topic: sustainability...

From Data-Driven to Choice-First Advertising

By Raphael Rodier. The quest for greater performance has led digital advertising...

Choice-First Advertising Will Pave the Way to a Golden...

Times are changing for digital advertising – after a series of scandals and investigations,...

Data Safety: when data collection creates trust

Francesca Lerario (Ogury): consumers expect brands to reassure them on the possibility...

A Pandemic Of Data Sharing?

As the COVID-19 pandemic continues, the use of apps and other trace and track technologies...

Ogury’s Video Chooser, a new way of delivering full-screen...

Ogury works with 3,500 publisher partners and is the creator of the world’s...

Data Safety, a pilar of the new digital advertising

The world of digital advertising is rapidly changing and is increasingly close to...

Data Safety, the three rules to prevent the use of...

Lerario (Ogury Italia): "User data is fundamental in digital advertising but since...

TCF v2.0, A Step In The Right Direction

Sarah Jones, Global Head of Product Marketing, Ogury, says, "The update to TCF v2.0...

"After ten years in the Silicon Valley, I returned...

Testimonial// Antoine Barbier, 42, is Senior Vice President Product at Ogury. After...

Consistent trust gap in contact-tracing apps in US,...

Survey of more than 16,000 users in the US, UK, France, Germany, Italy and Spain...

Permission Over Forgiveness: How Companies Can Comply...

Any marketer in the digital ecosystem knows about the California Consumer Privacy...

Marketers, Give the People What They Want: Control

For the media, marketing, and communications world, consumers are their oxygen, their...

Evan Rutchik: “A chance to work hard”

As a part of my series about the things we can do to remain hopeful and support...

Informed consent is essential for UK’s track and...

Elie Kanaan, chief strategy and marketing officer at Ogury, explains how informed...

Ogury: How the adtech industry could change post-pandemic

As many businesses face financial difficulty, marketing and advertising spending...

Why Regulation Will Be Good For The Digital Advertising...

Since GDPR and CCPA, Marketers have generally feared the onset of regulations designed...

How to engage Generation Z with Digital Advertising

A research done by Ogury on GenZ mobile users. Those born between 1995 and 2015 have...

Ogury opens Sydney office led by REA Group’s Chris...

Ogury – an advertising company which created the first advertising engine driven...

Data Protection: the world belongs to those who anticipate

Article by Elie Kanaan, Chief Strategy and Marketing Officer, Ogury. There was no...

How can brands successfully tap into in-app advertising?

Answered by Raphael Rodier. From doing our weekly shop to catching up on the daily...

Why Data Safety is Critical for Brand Protection, and...

With concerns surrounding data and privacy showing little sign of quieting, the pressure...

Evan Rutchik of Ogury: “Seeing Light at the End of...

"Look for the things that make you happy and make sure to put more of that into your...

Antoine Barbier, Senior Vice President of Product at...

Antoine Barbier joins Ogury, a company specialized in mobile advertising and in particular...

Ogury appoints Antoine Barbier as Senior Vice President...

Antoine Barbier will be responsible for the company's product development specialized...

Turning Global Data Protection Into Global Opportunity

Article written by Raphael Rodier. When GDPR came into effect in 2018, many predicted...

Intelligent targeting based on app usage helps Sixt...

An enormous advantage that programmatic advertising offers is the targeted addressing...

If users can choose their own ads, what will happen...

The relationship between the consumer and the advertiser has changed. Ogury's introduction...

Video Advertising: mobile users can choose between...

Ogury just launched a new feature that offers mobile users choice regarding the ad...

Ogury gives mobile users the possibility to choose...

Ogury, the creator of the first advertising engine driven by user choice, launches...

Ogury gives control back to users over their advertising...

With Ogury's Video Chooser, users can choose between three video ads. Among other...

Ogury launches a new ad format, Video Chooser

Ogury launches Video Chooser, a new format that enhances users' recall of the ads...

Ogury launches Video Chooser. The Italian branch closes...

The new format allows the user to choose which brand to interact with. Luca Panella,...

Ogury Launches Interactive Ad Format Video Chooser

Ogury, the creator of the first advertising engine driven by user choice, today [28...

Consent in favor of mobile advertising: the Decathlon...

Mobile advertising: the shift from data driven to choice...

By Ernst Dirkzwager. In 2020, it's all about collecting and using data that the consumer...

With the arrival of regulations, a new digital marketing...

By Paulina Diaz. New user data privacy regulations are often seen as tax issues,...

The advertising startup that invests in informed consent

The model of the Anglo-French company Ogury meets the GDPR's requirements, where...

The Privacy Zeitgeist Means User Consent Is the New...

Ad tech will need to reinvent itself or die, and anyone fighting the global wave...

2020: the era of transparency

By Paulina Diaz. There are many critical voices in Mexico about the state of digital...

From data-driven to choice-first: Mobile advertising’s...

By Niall Hogan. Alongside the increasing dominance of mobile, is lower consumer trust...

Find a company that’s future-facing and hire a great...

Jumping ship to a new opportunity always carried both risk and reward, Ogury's new...

[Interview] Ernst Dirkzwager: Data is important in...

Ogury recently opened an office in Amsterdam, the company's 23rd branch, which is...

Mobile Advertising: The Shift From Data-Driven To Choice-First

It’s not about collecting more data; it’s about collecting and using the necessary...

How to Prepare for California Consumer Privacy Act...

In the wake of numerous high-profile data scandals, and the 2018 passage of the GDPR,...

Closer than you think: A new reality for digital marketing...

By Paulina Díaz, Managing Director at Ogury, Mexico. There are many critical voices...

Tell me your age and I'll tell you what your app is:...

By Carolina Saporiti. The tech company Ogury revealed, with a study based on one...

Ogury to double APAC hub headcount as need for data...

Paris-based martech firm Ogury, which launched its APAC hub in Singapore earlier...

London-based martech startup Ogury expands into the...

London-based martech startup Ogury is announcing its expansion into the Asia-Pacific...

Amazon Prime Day: Friend or foe of Amazon’s biggest...

Amazon is the major leader and disruptor in ecommerce since coming to market. Its...

What I've Learnt: Raphael Rodier, Chief Revenue Officer...

Raphael Rodier has worked in digital marketing for the past 15 years, previously...

Ogury opens in Amsterdam. "Our added value is in first...

Mobile journey marketing engine: Ogury launches in the Netherlands with Ernst Dirkzwager...

The importance of understanding the user's mobile journey

Byline by Gonzalo Figares. Today, a fundamental value that we must take advantage...

The Most Popular Apps in France According to Ogury

Ogury, a company specialized in mobile marketing and more specifically in consent...

Twitter Pauses Phone Number Matching After Security...

Twitter has temporarily suspended tools that allow marketers to match phone number...

Consent-Marketing: What can annoy the user quickly

Opinion piece by Jan Heumüller. With the basic data protection regulation, the...

Inside Ogury: Should Digital Marketing Be Driven By...

Jean Canzoneri and Elie Kanaan were interviewed in Ogury's office in Paris for the...

Media Coverage
September 30, 2019

Ogury's Unique Marketing Told by Jules Minvielle, COO...

Founded in 2014, Ogury is the creator of the first marketing engine driven by user...

Media Coverage
September 23, 2019

Mobile browsing and vocal search: beware of data. Ogury...

Interview with Jules Minvielle. Mobile browsing and apps have rivolutionized the...

Media Coverage
September 19, 2019

Digital Video 2019 - Latin America

By Matteo Ceurvels - Interview with Paulina Diaz. Latin America's digital video market...

Media Coverage
September 19, 2019

Why Marketers Should Find the Positives in GDPR

Opinion piece by Raphael Rodier. The introduction of GDPR in 2018 was arguably the...

Media Coverage
September 17, 2019

Five Trending Ad Tech Startups

Although investments in ad tech are diminishing, these companies have managed to...

Media Coverage
September 11, 2019

Useless costs, annoyed users: this way we cannot survive

Byline by Gonzalo Figares. There are many critical voices in Spain regarding the...

Media Coverage
September 05, 2019

Wasted spend, annoyed users - digital marketing won't...

Opinion piece by Raphael Rodier. It’s been just over a year since GDPR came into...

"In the Kingdom of Data, the Consumer Is King"

Byline by Jean Canzoneri. "Internet users have become aware of the value of their...

How Technology Companies Can Establish and Benefit...

Today’s consumers are aware that their data is valuable and their online privacy...

GDPR: a new value for organizations?

For Jean Canzoneri, co-Founder of Ogury, it's time to appreciate the opportunity...

Love Island goes to two series a year in 2020

BBC News used Ogury Active Insights data to evaluate the success of the Love Island...

The best digital marketing stats we’ve seen this...

A recent study by Ogury suggests that current marketing methods are putting off...

Ogury Reports 55% Mobile Users Want to Change the Way...

Ogury, a technology company specialized in Mobile Journey Marketing (MJM), today...

International survey shows badly targeted mobile promotions...

Only 18% of mobile web users from France, Italy, Spain, Germany, the UK and the USA,...

Ogury Italy to reach 25% growth

Italy is a leading market for the mobile journey marketing specialist

Spanish users are annoyed by advertising on their mobile

According to a recent study by Ogury, current digital marketing practices fail to...

Ogury: the challenge of data is growing

Ogury's ‘The Reality Report’ research raises the alarm for brands and publishers

French users are tired of digital marketing

Global study of 287,000 users reveals it’s time to change from data-driven to choice-first...

Ad acceptance : get the user on board

A study suggests that personalized advertising is rejected by users

Personalized advertising annoys consumers

Users who receive customized ads are skeptical, according to a survey by Ogury

How do we boost transparency in digital advertising?

We ask members of IAB UK’s Mobile Steering Group Committee for their views on industry...

Hype, millions raised and failure: welcome to fintech

The emerging financial technology sector has big challenges to overcome

Consumers Still Do Not Understand How Companies Use...

More than one year after the implementation of GDPR in Europe and with...

Consumers remain largely unaware about how their data...

A year on from the implementation of GDPR, a large chunk of consumers around...

Google targeted as GDPR hits one year

A year on, surveys suggest users still feel in the dark about how their data are...

GDPR: A ‘Y2K’ moment or a sea change for the digital...

Consumers' lives haven't changed that much but marketers are much more cautious while...

GDPR : consumers still don’t understand

Coinciding with the first anniversary of GDPR, Ogury ran a survey of over 287,571...

Privacy Regulations One Year On: in Europe, there is...

On GDPR first anniversary, the awareness of privacy policy is still low, Ogury's...

Despite GDPR chaos: Users are likely to share their...

The GDPR is now one year old. However, for consumers and companies it has a limited...

Mysterious GDPR - a third of German users don’t not...

Only seven percent of German consumers claim they have a better understanding of...

A year after GDPR’s introduction, consumers are still...

55% of consumers claim they don’t understand how their data is used one year after...

Consumer awareness with data use is concerningly low...

Only 8% of consumers worldwide believe that they understand better how companies...

Build better mobile experiences - Ogury on mobile journey...

Assembling a "data catalog full of insights" from mobile users sounds like a winning...

Offer mobile users the choice to pay a "fair price"...

Ogury is testing a feature allowing mobile users to understand the value of their...

C-suite career advice: Jean Canzoneri, Ogury

Jean Canzoneri is CEO of mobile journey marketing firm Ogury.

An open letter to marketers on consumer respect

Last year was a year to remember for us all. From the newly implemented data privacy...

Internet: pay to not share personal data

Ogury offers a new tool to help publishers make up for their revenue shortfalls....

Ogury Launches Ogury Consent Manager to Strengthen...

Ogury, a technology company specialized in Mobile Journey Marketing (MJM), recently announced...

Pay or share data, a new deal for app users

Pay a few euros to access a mobile app content or don’t pay with money and share...

In a Young Mobile World, Ogury Stands Up

Trading data for relevance seems to be the trend these days

Lonely Hearts Spurn Dating-App Monogamy

This Valentine’s Day, lonely hearts will most likely be using more than one app...

Is it time for an mcommerce holiday?

Empty stores in December, a popular hallmark of apocalyptic doom, might mean something...

Ogury, the 100% cloud scale-up

Founded 4 years ago, Ogury already hits more than 100 millions in revenue

Gonzalo Figares named MD of Ogury in Spain and VP for...

Ogury hired Gonzalo Figares as new Managing Director for Ogury in Spain and VP for...

Tailoring Your Mobile Strategy To Connect With Consumers

Americans spend roughly five hours a day on their mobile devices, according to Flurry...

UK fintechs aren't eating the banks' lunch just yet

Mobile data analytics company Ogury carried out a study of just over 1.5m mobile...

Number of new football followers increases after the...

The number of new football followers increased in Spain grow by 13% during the celebration...

Beyond GDPR : privacy has a cost

Internet is now a mature market that requires transparency and fairness

Ogury Strengthens Position as a Data Company

Interview with Francesca Lerario, MD at Ogury Italy.

The quiz that proves you know nothing about GDPR

GDPR comes into effect on May 25th and if you’re not ready it’s going to hurt

If it runs on garbage data, your beautiful machine’s...

As competition around algorithms will remain the most heated battleground for ad...

Elie Kanaan named CMO of Ogury

He will globally lead marketing and communications departments of the company

Jean Canzoneri (Ogury) « Analysing raw signals to...

His company hypergrowth helped him win the 2018 KPMG Scale-Up Award

Ogury Continues its Growth and Acquires Adincube

The mobile data company announces the acquisition of Adincube, the mediation solution...

Ogury launches Active Insights, the first solution...

The new solution provides a complete picture of all the apps that matter to publishers

Ogury launches Active Insights, a competitor intelligence...

The technology company says it has created the "first complete app ecosystem intelligence...

Ogury: "We Expect a Double-Digit Growth in Italy"

Mobile World Congress: Ogury presents an advanced platform for mobile app publishers....

Dating App Study Shows You Probably Deleted Tinder...

Dating is exhausting. Online dating is even more exhausting. Tinder, Bumble, OkCupid,...

One Out of Three Relationships Starts Online. Dating...

Badoo, Lovoo and Tinder are the most downloaded apps in Italy, according to Ogury...

Ogury: «GDPR, for Users the Trade-Off is Easy: Thanks...

Jean Canzoneri, CEO and Founder at Ogury, and DailyNet analyzed the requests and...

Discover the positive side of GDPR

The upcoming GDPR might end up as a positive thing for publishers

Media Kit

The following media kit includes everything you will need to represent Ogury in the press and media. Please use the following assets to support all coverage and stories.

Ogury One Liner

Ogury is the Personified Advertising company, delivering precision, sustainability and privacy protection in one technology stack, built and optimized for mobile.

Ogury Boilerplate

Ogury, the Personified Advertising company, has created a breakthrough advertising engine that delivers precision, sustainability and privacy protection within one technology stack, built and optimized for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the rewards of a respectful user-experience, incremental revenues and premium demand with Ogury’s solutions. Founded in 2014, Ogury is a global organization with 350+ employees, including 100 engineers across 11 countries.

Ogury Fact Sheet

To get a full overview of Ogury's purpose, values, products, timeline, funding and vision please download our fact sheet.

Logo & Icon

The Ogury logo has been customized to create a unique, modern & characterful wordmark with rounded edges & lowercase type. We want it to be immediately identifiable and so its use must be consistent.

Brand Guidelines

When using the Ogury logo, or representing Ogury with any form of design, please follow the full brand guidelines available here.