News Room

The future of digital advertising swings in the balance for many advertisers who...

Luca Panella discusses the pros and cons of advertising in an increasingly complex...

User-centric decisioning, where user-ID is the most valuable dimension in media buying,...

The challenge for brands is to offer mobile users visible and impactful videos, but...

With Header Ad, Ogury unveils a new format, designed for mobile, that engages the...

Ogury has launched Header Ad, a premium mobile format, which ensures full-creative...

Ogury has launched Header Ad, a premium mobile-native format, which ensures full-creative...

Ogury announces the launch of Header Ad, a top-quality mobile format that guarantees...

The novelty created for mobile advertising engages users without interrupting the...

Ogury has announced the launch of "Header Ad", a premium mobile format "that combines...

In the age of cookieless, personification is probably the best option for brands...

Digital marketing is being disrupted by the opportunity to become privacy-first. 

Should we stop targeting based on advertising identifiers? If so, when? And how do...

Ogury strengthens its presence in Spain with Daniel Gozlan as new Managing Director...

The new head of Ogury in Spain will be in charge of expanding the French firm's business...

In the fall of 2021, the mobile advertising specialist Ogury announces the appointment...

Welcome to Campaign's weekly round-up of the hires, departures and promotions across...

Another week, another wave of senior appointments and departures at brands, agencies...

Ogury announced the appointment of Blandine Kouyaté as Chief People Officer.

Ogury, creator of Personified Advertising, announces the donation of more than $1...

In the first half of the year, thanks to its mobile web offering, the company supported...

Following the launch of its mobile web offer, the company offered several charities...

Personified advertising company, Ogury, has donated more than $1 million of...

Welcome to Campaign's weekly round-up of the hires, departures and promotions across...

Today’s ‘Day in the Life’ features Raphael Rodier, Global Chief Revenue Officer...

The manager will lead the international team dedicated to publishers.

Former Managing Director at Alliance Gravity Data Media, Fabien Magalon joins Ogury...

Fabien Magalon - MD at Alliance Gravity Data Media since 2017 - joins the leader...

IBM called on Ogury, the world leader in mobile brand advertising, for its digital...

Interview with Olivier Marty, Sales Managing Director at Ogury

Ogury accelerates its development and announces partnerships with a dozen of publishers...

Ogury announces the integration of publishers such as Ouest France, Unify (TF1 group),...

These include: Besoccer, Cerise Media, Euronews, ET Net, Falke Media, 

The company's portfolio is constantly being enriched through relevant partnerships....

Ogury announced the appointment of Christophe Parcot as Chief Operating Officer....

“As we are accelerating our growth with the launch of AI powered personified advertising,...

Ogury announces the appointment of Christophe Parcot as Chief Operating Officer....

Luca Panella, Managing Director of Ogury Italia, explains the concept of "viewability":...

Time spent online has exploded, and video is emerging as the format consumers prefer...

The standard that defines video ad viewability as: at least 50% of an ad must be...

Raphaël Rodier, global chief revenue officer at Ogury, details the opportunities...

The pandemic and the following lockdowns have deeply changed consumers behaviours....

La Banque Postale, a subsidiary of La Poste Group, has chosen Ogury to boost...

The mobile brand avertising player, Ogury, released its solution Personified Targeting,...

Ogury has announced the release of Personified Targeting, a ‘breakthrough’ AI-powered...

Ogury Personified Targeting is an AI-based platform that combines consumer privacy,...

A system based on artificial intelligence to identify relevant audiences on mobile...

Ogury, a global technology leader in mobile brand advertising, announced the launch...

In an increasingly complex media world, advertisers still struggle when it comes...

The word publisher can conjure up many different things to different people. Some...

Luca Panella, Managing Director of Ogury Italia, explains how to capitalize on the...

2021 promises to be a year of rebound for digital ad spending. An opportunity for...

How to unleash the positive power of advertising, while respecting the consumer

The Head of Publishing Development Southern Europe of the company specialized in...

Mariabrisa Olivares, Chief People Officer at Ogury, has been invited to a live broadcast...

Fabio Zoboli, Head of publishing development – Southern Europe at Ogury analyzes...

Today, the word ‘publisher’ encompasses a wide group of publications. From traditional...

Brand advertising expert Ogury announces several internal announcements in his top...

Mobile brand advertising expert Ogury announces several internal announcements in...

The mobile brand advertising firm says the double-digit jump in sales was...

Ogury Italy will now be led by Managing Director Luca Panella, and Fabio Zoboli joins...

The year 2020 was not a good year for predictions. When the virus hit, all predictions...

Each week, we ask readers of The Drum, from brands, agencies and everything in between,...

Ogury works with 3,500 publisher partners and is the creator of the world’s...

2020 has been a dramatic year for the UK and global advertising industry. Google...

Increased time on mobile comes at a steep price. Users are more susceptible than...

Podcast with Elie Kanaan, CMO of Ogury, the global leader of mobile brand advertising

Whilst the events of this year have brought disruption to the ad tech industry, opportunities...

2020 is not over yet and the advertising market has already faced two crisis and...

There used to be a time when handshakes and words were enough to bind a contract,...

Francesca Lerario, Managing Director Italy, retraces with us a year full of changes

Ad tech firm Ogury has launched Thumbnail Ad, a non-fullscreen format built specifically...

Choice-driven advertising firm Ogury has released a thumbnail ad format specifically...

The discrete ad format appears in a precise location within the app and provides...

Ogury, the global leader in choice-driven advertising announced today the release...

Thanks to this picture-in-picture format, publishers benefit from 100% incremental...

Ogury announces today the launch of Thumbnail Ad, the first non-full-screen video...

Increasing amounts of publishers are transitioning from print to digital to widen...

Francesca Lerario invited by Tom's Hardware live YouTube streaming program

Data collected for advertising purpose without the explicit and traceable consent...

In digital advertising, brand safety and fraud prevention are common themes.

Interview of Francesca Lerario, Managing Director at Ogury Italy

Ogury partners with DoubleVerify to eliminate ad fraud and its harmful impact on...

Privacy Shield’s invalidation shows data practices are under greater scrutiny than...

If GDPR, CCPA, and all the emerging regulatory acronyms make you cringe, you’re...

The NHS Covid-19 app will need millions of people to download it. Can it win their...

According to Luca Panella, Sales Director Italia, It's a great step towards

Ogury has developed two new tools to prevent ad fraud, especially app spoofing

Ogury, the leader of consented mobile advertising, announces the release of a technology

Gonzalo Figares explains why Data Safety is strategic to protect your brand

Brands safety has so far focused mostly on media placement but with consumer concerns...

By Habenn Bereket The dawn of digital advertising has led to a race for performance...

The subject of this new Audio On podcast is now a cross-cutting topic: sustainability...

By Raphael Rodier. The quest for greater performance has led digital advertising...

Times are changing for digital advertising – after a series of scandals and investigations,...

Francesca Lerario (Ogury): consumers expect brands to reassure them on the possibility...

As the COVID-19 pandemic continues, the use of apps and other trace and track technologies...

Ogury works with 3,500 publisher partners and is the creator of the world’s...

The world of digital advertising is rapidly changing and is increasingly close to...

Lerario (Ogury Italia): "User data is fundamental in digital advertising but since...

Sarah Jones, Global Head of Product Marketing, Ogury, says, "The update to TCF v2.0...

Testimonial// Antoine Barbier, 42, is Senior Vice President Product at Ogury. After...

Survey of more than 16,000 users in the US, UK, France, Germany, Italy and Spain...

Any marketer in the digital ecosystem knows about the California Consumer Privacy...

For the media, marketing, and communications world, consumers are their oxygen, their...

As a part of my series about the things we can do to remain hopeful and support...

Elie Kanaan, chief strategy and marketing officer at Ogury, explains how informed...

As many businesses face financial difficulty, marketing and advertising spending...

Since GDPR and CCPA, Marketers have generally feared the onset of regulations designed...

A research done by Ogury on GenZ mobile users. Those born between 1995 and 2015 have...

Ogury – an advertising company which created the first advertising engine driven...

Article by Elie Kanaan, Chief Strategy and Marketing Officer, Ogury. There was no...

Answered by Raphael Rodier. From doing our weekly shop to catching up on the daily...

With concerns surrounding data and privacy showing little sign of quieting, the pressure...

"Look for the things that make you happy and make sure to put more of that into your...

Antoine Barbier joins Ogury, a company specialized in mobile advertising and in particular...

Antoine Barbier will be responsible for the company's product development specialized...

Article written by Raphael Rodier. When GDPR came into effect in 2018, many predicted...

An enormous advantage that programmatic advertising offers is the targeted addressing...

The relationship between the consumer and the advertiser has changed. Ogury's introduction...

Ogury just launched a new feature that offers mobile users choice regarding the ad...

Ogury, the creator of the first advertising engine driven by user choice, launches...

With Ogury's Video Chooser, users can choose between three video ads. Among other...

Ogury launches Video Chooser, a new format that enhances users' recall of the ads...

The new format allows the user to choose which brand to interact with. Luca Panella,...

Ogury, the creator of the first advertising engine driven by user choice, today [28...

By Ernst Dirkzwager. In 2020, it's all about collecting and using data that the consumer...

By Paulina Diaz. New user data privacy regulations are often seen as tax issues,...

The model of the Anglo-French company Ogury meets the GDPR's requirements, where...

Ad tech will need to reinvent itself or die, and anyone fighting the global wave...

By Paulina Diaz. There are many critical voices in Mexico about the state of digital...

By Niall Hogan. Alongside the increasing dominance of mobile, is lower consumer trust...

Jumping ship to a new opportunity always carried both risk and reward, Ogury's new...

Ogury recently opened an office in Amsterdam, the company's 23rd branch, which is...

It’s not about collecting more data; it’s about collecting and using the necessary...

In the wake of numerous high-profile data scandals, and the 2018 passage of the GDPR,...

By Paulina Díaz, Managing Director at Ogury, Mexico. There are many critical voices...

By Carolina Saporiti. The tech company Ogury revealed, with a study based on one...

Paris-based martech firm Ogury, which launched its APAC hub in Singapore earlier...

London-based martech startup Ogury is announcing its expansion into the Asia-Pacific...

Amazon is the major leader and disruptor in ecommerce since coming to market. Its...

Raphael Rodier has worked in digital marketing for the past 15 years, previously...

Mobile journey marketing engine: Ogury launches in the Netherlands with Ernst Dirkzwager...

Byline by Gonzalo Figares. Today, a fundamental value that we must take advantage...

Ogury, a company specialized in mobile marketing and more specifically in consent...

Twitter has temporarily suspended tools that allow marketers to match phone number...

Opinion piece by Jan Heumüller. With the basic data protection regulation, the...

Jean Canzoneri and Elie Kanaan were interviewed in Ogury's office in Paris for the...

Founded in 2014, Ogury is the creator of the first marketing engine driven by user...

Interview with Jules Minvielle. Mobile browsing and apps have rivolutionized the...

By Matteo Ceurvels - Interview with Paulina Diaz. Latin America's digital video market...

Opinion piece by Raphael Rodier. The introduction of GDPR in 2018 was arguably the...

Although investments in ad tech are diminishing, these companies have managed to...

Byline by Gonzalo Figares. There are many critical voices in Spain regarding the...

Opinion piece by Raphael Rodier. It’s been just over a year since GDPR came into...

Byline by Jean Canzoneri. "Internet users have become aware of the value of their...

Today’s consumers are aware that their data is valuable and their online privacy...

For Jean Canzoneri, co-Founder of Ogury, it's time to appreciate the opportunity...

BBC News used Ogury Active Insights data to evaluate the success of the Love Island...

A recent study by Ogury suggests that current marketing methods are putting off...

Ogury, a technology company specialized in Mobile Journey Marketing (MJM), today...

Only 18% of mobile web users from France, Italy, Spain, Germany, the UK and the USA,...

Italy is a leading market for the mobile journey marketing specialist

According to a recent study by Ogury, current digital marketing practices fail to...

Ogury's ‘The Reality Report’ research raises the alarm for brands and publishers

Global study of 287,000 users reveals it’s time to change from data-driven to choice-first...

A study suggests that personalized advertising is rejected by users

Users who receive customized ads are skeptical, according to a survey by Ogury

We ask members of IAB UK’s Mobile Steering Group Committee for their views on industry...

The emerging financial technology sector has big challenges to overcome

More than one year after the implementation of GDPR in Europe and with...

A year on from the implementation of GDPR, a large chunk of consumers around...

A year on, surveys suggest users still feel in the dark about how their data are...

Consumers' lives haven't changed that much but marketers are much more cautious while...

Coinciding with the first anniversary of GDPR, Ogury ran a survey of over 287,571...

On GDPR first anniversary, the awareness of privacy policy is still low, Ogury's...

The GDPR is now one year old. However, for consumers and companies it has a limited...

Only seven percent of German consumers claim they have a better understanding of...

55% of consumers claim they don’t understand how their data is used one year after...

Only 8% of consumers worldwide believe that they understand better how companies...

Assembling a "data catalog full of insights" from mobile users sounds like a winning...

Ogury is testing a feature allowing mobile users to understand the value of their...

Jean Canzoneri is CEO of mobile journey marketing firm Ogury.

Last year was a year to remember for us all. From the newly implemented data privacy...

Ogury offers a new tool to help publishers make up for their revenue shortfalls....

Ogury, a technology company specialized in Mobile Journey Marketing (MJM), recently announced...

Pay a few euros to access a mobile app content or don’t pay with money and share...

Trading data for relevance seems to be the trend these days

This Valentine’s Day, lonely hearts will most likely be using more than one app...

Empty stores in December, a popular hallmark of apocalyptic doom, might mean something...

Founded 4 years ago, Ogury already hits more than 100 millions in revenue

Ogury hired Gonzalo Figares as new Managing Director for Ogury in Spain and VP for...

Americans spend roughly five hours a day on their mobile devices, according to Flurry...

Mobile data analytics company Ogury carried out a study of just over 1.5m mobile...

The number of new football followers increased in Spain grow by 13% during the celebration...

Internet is now a mature market that requires transparency and fairness

Interview with Francesca Lerario, MD at Ogury Italy.

GDPR comes into effect on May 25th and if you’re not ready it’s going to hurt

As competition around algorithms will remain the most heated battleground for ad...

He will globally lead marketing and communications departments of the company

His company hypergrowth helped him win the 2018 KPMG Scale-Up Award

The mobile data company announces the acquisition of Adincube, the mediation solution...

The new solution provides a complete picture of all the apps that matter to publishers

The technology company says it has created the "first complete app ecosystem intelligence...

Mobile World Congress: Ogury presents an advanced platform for mobile app publishers....

Dating is exhausting. Online dating is even more exhausting. Tinder, Bumble, OkCupid,...

Badoo, Lovoo and Tinder are the most downloaded apps in Italy, according to Ogury...

Jean Canzoneri, CEO and Founder at Ogury, and DailyNet analyzed the requests and...

The upcoming GDPR might end up as a positive thing for publishers