Ogury will be hosting a panel on Monday, 16 March at 2:15 PM at Advertising Week Europe.
From Data-Driven to Choice-First: The Biggest Shift In Digital Advertising Since The Creation Of The Internet?
It doesn’t matter what anyone says, effective digital advertising is tough.
We need to engage consumers on mobile & maximize revenue from digital ad spend. All while building trust. It’s never been easy, but now the industry is facing its biggest shift yet.
High-profile data scandals are now making the front page news and affecting the industry. And new privacy laws are regulating it.
User choice is taking center stage. But, how can you put user choice at the center of your digital advertising strategy?
Speakers:
Gilbert Hill, CEO, Tapmydata
Christie Dennehy-Neil, Senior Public Policy Manager, IAB
Dominic Barnard, EMEA Programmatic Director – Platform GSK, Publicis
Mark Klocek, Director and Owner, Glowing Eye Games
Seb Bardin, Global Head of Acquisition & Marketing – Home Care Digital Ventures – Cleanipedia, Unilever
Sabrina Bailey-Navalon, Senior Marketing Director, Ogury
Tickets available here: https://europe.advertisingweek.com/schedule/-ogury-seminar-seminar-2020-03-16-1415
