Ogury attended Advertising Week Europe from May 16th-19th at London’s Picturehouse Central.
This year Advertising Week Europe celebrated London’s contribution to the global creative landscape by discussing all things tech, innovation, great minds and creativity.
Ogury hosted a panel session on Tuesday, May 17th, to discuss what mobile advertising will look like in the next century. Taking inspiration from films and consumer trends, we explored the evolution of ad creativity and placements, and the role sustainability plays.
We are exposed to up to 10,000 ads a day. And we are quickly learning to ignore them. Our attention is a hot commodity, so what does this mean for the future of mobile advertising? It’s only right that we take a look at the current status quo and let our minds run free with inspiration from films, pop culture and changing consumer preferences. And if one can imagine it, it can often become a reality.
Want to know more or meet with one of our team members? Email firstname.lastname@example.org to book a meeting with us!