March 18 – 21, 2019 marked the seventh edition of Advertising Week Europe. #AWEurope, held at Picturehouse Central in the vibrant city of London. Panels and presentations were held, spreading the word about Ogury and Mobile Journey Marketing.
First of was Tim Ellis, Commercial Director, who was joined on stage for the Human Marketing panel by Adobe, CNN International, Verizon Media and m/Six. The panel discussed how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI.
Next up was Matt Taylor, making his debut as MD Sales UK, explaining how quality first-party data and obtaining user consent from the outset can shape and create a successful mobile campaign strategy. Matt showcased how understanding the complete mobile user journey of its ideal users led to Bose redefining its strategy to deliver engaging recommendations, that reached its most relevant users at scale.
Throughout the week our team met with Marketing & Communication Leaders at exclusive events, including The Drum Advertising Week Wrap Party sponsored by Ogury. Keep an eye out for the interviews where David Evans shared Ogury’s MJM POV and experience working at Ogury. All in all, a huge success!
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