MAD//Fest

MAD//Fest 2022

July 5 - 7, 2022

Marketing, Advertising, Disruption. 

Ogury attended MAD//Fest on July 5th – 7th  at the Old Truman Brewery, London.

In and amongst brands such as Boots, Burberry and Deliveroo, Ogury celebrated the 2022 theme: ‘No Guts, No Glory’.

To do this, Ogury’s own UK Country Director, Ossie Bayram, hosted a keynote session titled: Personification, Not Personalization 

About the session:

Personified Advertising allows marketers to deliver digital campaigns to individuals based on an in-depth knowledge of personas, NOT personal identity

Why? Because the days of relying on personal data are over: 

  • Consumers reject online tracking for advertising purposes;
  • Regulators’ mission is accelerating;
  • Identifiers and cookies are doomed.

As we witness a transformational change of the AdTech ecosystem, not all the forces at play will survive. To thrive, we must remember what advertising is about: providing a meaningful experience and lasting impression on consumers. 

How do we unite the art of Advertising with our hyper-digital future, while respecting consumers’ privacy? 

View the full MAD//Fest agenda here

Want to know more or meet with one of our team members? Email events@ogury.co to book a meeting with us!