OGURY Data Series: In The Pocket Of The Decision Maker

OGURY Data Series: In The Pocket Of The Decision Maker

April 25, 2019

The launch of our first Ogury owned event took the form of an exclusive Ogury Data Series. The session to start the series off was called ‘In The Pocket Of The Decision Maker’ which took the form of a luxury breakfast session on the 8th floor of Radisson Blu Edwardian at the heart of London, Leicester Square.

David Evans, International Sales Director, lead the presentation, and attendees learned:

  • How to identify the key B2B decision makers in your vertical based on their observed behaviour
  • How to discover and attract new enterprise audiences via insights drawn from complete mobile user journeys
  • How to go beyond simple demographics to inform media recommendations that get results

The second half of the breakfast session took the form of an interesting fireside discussion with Joel Harrison, Editor-in-Chief at B2B Marketing, Michele Reale, Media Director at Twogether and David Evans. The objective was to present two perspectives on the main issues in the sector, given that they have strong experience with working with a variety of B2B clients.

Have a question for David? Reach out to him here.