On April 25th, Ogury attended the V Foro Big Data & RGPD in Madrid. Organized by La Publicidad, this is the main event about big data industry that gathers professionals from advertising and communication sectors.
The goal is to talk about the use and respect of data in advertising according to GDPR regulation, by showing case studies. This is what Antonio PajÃ³n, Programmatic Sales Director at Ogury Spain, did on the stage with his speech titled “How Consented Data Fuels Marketing Strategies”. Here Antonio presented Ogury’s MJM solutions, how we collect and use data, with two successful campaigns.
More than 800 people joined the event, mainly aimed at agencies, developers and advertisers who want to know and get up to date on these issues. V Foro Big Data is the second event of La Publicidad, after Foro Publicidad ProgramÃ¡tica (March 19) and before Foro Digital Media (May 29).
Have a question Antonio? Reach out to him here.