The Practical (and Tactical) Programmatic Cookbook
Programmatic doesn’t have to be problematic. Join Ogury’s webinar series to discover how to simplify your strategies, unlock your programmatic potential on mobile and drive efficiency in an automated world
Session 1:
The real reason your mobile programmatic strategy isn’t working (and how to fix it)
Programmatic: the biggest development in advertising of the decade. But is it really working for you?
With global programmatic ad spend set to reach $84bn, and 65% of all advertising budget to be spent programmatically in 2019, having a solid strategy in place has never been more pressing for brand marketers and agencies navigating the space.
But with many different types of mobile data available for programmatic use – more often than not from multiple third-party vendors – the route to quality and efficiency is easily lost. Too many campaigns are powered by bad, incomplete and toxic data, leading to poor user experience, inefficient ad wastage, and disappointing business results.
Join Ogury’s Chief Revenue Officer, Evan Rutchik, to learn the most common issues with choosing the right data for mobile programmatic, and how you can evolve your strategy to drive maximum efficiency from your automated campaigns.
Join us for this webinar to learn:
- Why current mobile data issues and processes are holding you back from your full programmatic potential.
- How to overcome these challenges to effectively reach and engage mobile audiences programmatically.
- The hottest trends surrounding mobile programmatic in 2019.
