The Practical (and Tactical) Programmatic Cookbook
Programmatic doesn’t have to be problematic. Join Ogury’s webinar series to discover how to simplify your strategies, unlock your programmatic potential on mobile and drive efficiency in an automated world
Session 2:
Unlocking Programmatic: 5 Questions You Should Always Ask Your Mobile Technology Partners
Programmatic campaigns on mobile are a potent proposition for marketers. $84bn will be spent programmatically this year. And two out of every three of these ad dollars will go to mobile by 2020.
But despite this tremendous growth, and the scaling benefits that it offers, programmatic without proper planning can be problematic.
When selecting the right technology and data partners to run your programmatic campaigns, it’s hard to know where to start. From complying with the latest privacy laws (such as GDPR and CCPA), to ensuring that the data on offer is fresh and accurate – there is a lot to consider.
Join Ogury’s US Programmatic Lead, Reia Davidson, as she shares the top five things to always ask your programmatic technology partners. Get the answers you need to overcome compliance issues, ensure data quality, and drive programmatic success.
Join this webinar to learn:
- The right questions to ask your prospective tech partners around the accuracy and freshness of their data.
- The global impact of privacy laws and how they affect mobile programmatic in 2019.
- Why relying on third-party data sources, and potentially toxic data, could undermine your programmatic campaigns.
