Adtech’s regulatory reckoning: It’s time to do the right thing with data

If GDPR, CCPA, and all the emerging regulatory acronyms make you cringe, you’re not alone. Hopefully, though, that sentiment’s about to change. Despite what many think, data regulation is not the end of advertising. In fact, for many, it could be the next step toward more effective advertising. But it requires a shift in thinking that many U.S. companies have yet to make. You must adapt to the idea that the user is a participant in the process of deciding what happens with his/her data.