Amazon is the major leader and disruptor in ecommerce since coming to market. Its annual Amazon Prime Day created in 2015 was originally developed as a way to attract more Prime members and increase overall brand loyalty. Kevin Fitzgerald, Head of Insights, Ogury, weighs in on brand loyalty and shares insights around Amazon Prime as a leader and disruptor in the ecommerce industry.
Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
October 17, 2019