Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?

Oct 17, 2019

Anastasia Romanowicz

Amazon is the major leader and disruptor in ecommerce since coming to market. Its annual Amazon Prime Day created in 2015 was originally developed as a way to attract more Prime members and increase overall brand loyalty. Kevin Fitzgerald, Head of Insights, Ogury, weighs in on brand loyalty and shares insights around Amazon Prime as a leader and disruptor in the ecommerce industry.