Consumers Dislike Targeted Ads, Resent Privacy Intrusion

Jul 11, 2019

Cindy Heiser

In order to justify their aggressive data-tracking practices, marketers, publishers and platforms have long argued that consumers want more relevant ads. Yet, some new research suggests consumers actually find targeted ads to be rather irksome. In fact, 79% of U.S. respondents say they consider targeted mobile ads to be “annoying,” per a study conducted by London-based mobile technology startup Ogury.