Personalized advertising based on third-party cookies is a discontinued model. Google is holding on to the targeting method as the last bastion with Chrome, but this too is expected to fall next year. The exaggerated tracking of users has left its mark, and so it is fair to ask whether alternative methods that function similarly to the current cookies will endure in the future. A survey on a global level now shows: Advertisers are concerned about their reach after the so-called “Cookiecalypse”, but are still mostly unfamiliar with cookieless technologies.
Cookieless targeting – nice, but what is it?
May 12, 2023