The end of cookies and IDs is near. Google has been promising to eliminate them for years and, although the exact date is still uncertain, we already know that it will be in the second half of 2024. This will lead to a new advertising phase, in which brands will no longer be able to rely on third-party data. It is time to start preparing for an era without cookies, where advertising tracking based on personal identifiers will no longer be possible.
Four recommendations for marketers before the demise of cookies
March 17, 2023