As a lack of preparation for the announced disappearance of cookies? this is what emerges from a global study on the future of digital advertising conducted by IDC on behalf of the personified advertising platform Ogury, among 1,000 decision-makers.
In fact, 60% of executives surveyed recognize that online user tracking is becoming “obsolete” while “more than 40% of them” are unfamiliar with targeting technologies that do not use advertising identifiers.