It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. It’s a lot to deal with. So Ogury’s new CEO Geoffroy Martin broke it all down.
How ad tech CEOs ride out a recession, according to Ogury’s new CEO
January 10, 2023