How can brands successfully tap into in-app advertising?

Jun 04, 2020

Alexandra Matthews

Answered by Raphael Rodier. From doing our weekly shop to catching up on the daily news, apps have become an engrained and essential part of our daily lives. So it’s no surprise that our appetite for apps saw us download a total of 204 billion of them in 2019 and that latest data shows that usage is surging in lockdown.