How CMOs Can Avoid Taking Huge Risks With Their Advertising Data

Jul 28, 2020

Anastasia Romanowicz

These are not easy times for the modern CMO. As if the disjointed myriad of marketing options of the last several years wasn’t hard enough to navigate, virtually every aspect of marketing was indelibly altered by recent events — primarily the Covid-19 pandemic and its negative effect on economies across the globe. With consumers largely pulling back on their spending, many tactics in the marketing playbook need to be thrown out or radically changed.