The end of the year is always a fraught time, as people hustle to fulfill their personal holiday obligations and Q4 professional responsibilities.

This was an especially anxious December for people in the digital advertising industry, who spent the month preparing for the California Consumer Privacy Act (CCPA). CCPA is a collection of online privacy regulations that went into effect on January 1 and is being called the strictest data privacy law ever passed in the United States. (For this reason, it’s garnered comparison to General Data Protection Regulation (GDPR), a similar online privacy law passed by the European Union in May 2018.)