The Privacy Zeitgeist Means User Consent Is the New Key to Investment

Dec 05, 2019

Cindy Heiser

Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that’s sweeping the digital media sector will ultimately lose. That’s the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had raised $50 million for its “marketing engine driven by user choice.”

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