The ad tech ecosystem has recognized issues with fraud, toxic data and unsavory content. According to a report from Juniper Research, invalid traffic and fraud schemes were estimated to siphon $42 billion from advertisers across the globe last year by misrepresenting impressions, clicks, conversion or data events to generate revenue. A particular vulnerability in the mobile in-app space is app spoofing, which is when a fake, low volume, or brand unsafe apps disguise themselves as a more premium app to garner higher CPMs.
Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns
September 16, 2020