In a previous post written by my colleague Thomas Pasquet, he posited that the era of personalized advertising would give way to the era of personified advertising, a much more salutary ecosystem where consumer privacy is paramount and brand marketers move beyond their unhealthy reliance on third-party cookies and other forms of digital identifiers. These device IDs are code that store personal information about individual consumers, logging their every move on the digital Web.
Innovation And Attention Will Drive The Next Phase Of Digital Advertising
February 23, 2023